When the PESO Model is integrated and implemented correctly, Gini Dietrich says it can be one of the most profitable investments for your business because it builds brand awareness and it generates qualified leads... Read More

Measurement is one of the most important things you should do in your communications program, but most either skip it or leave it to the end. Gini Dietrich shows you how to set—and report on—your goals... Read More

No one said this job of leadership would be easy. And your people need your courageous leadership more than ever. Ken Jacobs shows you how... Read More

On this week's AMA, Gini Dietrich answers the question, "How do we follow-up with marketing leads without being too creepy or stalker-ish?"... Read More

The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has MORE answers for you in this second part to a two-part series... Read More

When a person is shadowbanned, their posts on a social media platform are invisible to everyone but themselves, which Gini Dietrich says sort of defeats the purpose... Read More

In a thought-provoking piece, Jason Falls asks, "What if we dropped the "R" and called it influence marketing?" He explains here what that means... Read More

On this week's AMA, Gini Dietrich is joined by the Spin Sucks intern, who takes questions from readers. See what she has to say about all of her favorite things... Read More

The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has answers for you... Read More

When creating your social media moderation policy, Gini Dietrich says there are different levels to take into account and there are policy nuances and context to attend to... Read More