Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More

The statistics prove we still have a long way to go to have diversity at work—and that the change must come from women and other minorities. Gini Dietrich has the stats, along with ideas and tips to help you build diversity in your workplace... Read More

The year is coming to an end and it's time to set your 2020 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More

Are you an all-emoji-all-the-time kind of person? Or do you think they're unprofessional? That's the topic in this week's #SpinSucksQuestion!... Read More

BERT is the new update from Google, but before you get all stressed out about what that means for you, Gini Dietrich breaks it down and tells you what to do... Read More

In the latest #SpinSucksAMA, entrepreneur Marisa Ricciardi shares strategies on how to tie public relations KPIs to business goals... Read More

Done well, holiday-themed content campaigns can connect you with your audience, generate a lot of engagement and generally be a good time for everyone.. Gini Dietrich shows you how... Read More

Brand advocates are a crucial resource for your business, but too often we overlook opportunities to connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers. ... Read More

We're getting in the Halloween spirit for the #SpinSucksQuestion and this week, we asked which scary movie our community considers the scariest. Get ready!... Read More

Gini Dietrich has compiled content marketing stats, tips, tools, and best practices. As you plan for your 2020 content marketing needs, this is a great place to start... Read More