Gini Dietrich

I Am Woman. Hear Me Roar!

By: Gini Dietrich | September 22, 2020 | 
Justice Ginsburg fought for equal rights, regardless of gender, but her work is not done. Gini Dietrich describes everything we have left to do to help women in this country continue to have rights. ... Read More
Scott Baradell

How to Get the PR Profession Back from the Brink of Despair

By: Scott Baradell | September 21, 2020 | 
PR as the art of securing trust at scale. While that’s a very specific objective, Scott Baradell explains why it opens up limitless possibilities for PR professionals to helps organizations reach its goals... Read More
Ashleigh Burskey

Survive and Thrive: How Ashleigh Burskey Is Doing Both

By: Ashleigh Burskey | September 18, 2020 | 
In this week's Survive and Thrive, Ashleigh Burskey talks about how this time has allowed her to reposition her agency and grow in new ways... Read More
Gini Dietrich

The PESO Model: Start with Owned Media

By: Gini Dietrich | September 17, 2020 | 
Though paid media is the first in the PESO model acronym, it actually begins with owned media. Gini Dietrich describes how to start your content integration... Read More
Gini Dietrich

When a Crisis Hits Your Organization Through No Fault of Your Own

By: Gini Dietrich | September 15, 2020 | 
If we’ve learned anything in the era of fake news, manipulated videos and images, and full-on social media terrorist attacks, it’s that just about anything can happen. Gini Dietrich shows you how to manage a crisis that happens through no fault of your own... Read More
Gina Luttrell

How to Prioritize Diversity and Inclusion In Your Communications

By: Gina Luttrell | September 14, 2020 | 
This guide from guest authors Natalia Flores and Gina Luttrell explains the biggest mistakes communicators make when considering diversity in their campaigns (and how to fix them)... Read More
Shawna McGregor

Survive and Thrive: How Shawna McGregor Is Doing Both

By: Shawna McGregor | September 11, 2020 | 
In this week's Survive and Thrive, Shawna McGregor talks about how an essential industry (cannabis) has helped her survive this crazy time we are in... Read More
Gini Dietrich

It’s Our Birthday! Join Us In a Virtual Celebration!

By: Gini Dietrich | September 10, 2020 | 
It's the 14th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager... Read More
Gini Dietrich

What Is the PESO Model?

By: Gini Dietrich | September 8, 2020 | 
The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. Gini Dietrich has a week-by-week breakdown on how to use it effectively... Read More
Carla Vallone

Survive and Thrive: How Carla Vallone Is Doing Both

By: Carla Vallone | September 4, 2020 | 
In this week's Survive and Thrive, Carla Vallone talks about how breaking up with her printer in exchange for fizzy water during this pandemic we're in... Read More