Gini Dietrich

Celebrating 100 Episodes of the Spin Sucks Podcast

By: Gini Dietrich | May 5, 2020 | 
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One hundred episodes ago, we launched the Spin Sucks podcast with trepidation, anxiety, and a sense of adding just one more thing to the weekly task list. Gini Dietrich celebrates this journey with you... Read More
Laura Petrolino

The Communicator’s Ultimate User-Generated Content Guide

By: Laura Petrolino | May 4, 2020 | 
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Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More
Gini Dietrich

My Hot Mess: How Scott Baradell Is Coping During a Crisis

By: Gini Dietrich | May 1, 2020 | 
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Gini Dietrich puts Scott Baradell in the "My Hot Mess" hot seat to discuss how his hot mess can't make lemonade right now, but it can certainly add cinnamon and sugar... Read More
Gini Dietrich

Four Tips for Communicators to Prepare for What’s Next

By: Gini Dietrich | April 30, 2020 | 
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The world we're in right now is very scary—and what comes next is hard to predict. Knowing that it’s coming helps, and so does being prepared. Gini Dietrich has four tips to help you prepare... Read More
Michael Smart

Five Ways to Successfully (and Sensitively) Pitch Media Right Now

By: Michael Smart | April 29, 2020 | 
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While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips from guest author Michale Smart for successful media pitches... Read More
Gini Dietrich

Getting Started with Paid Media In the PESO Model

By: Gini Dietrich | April 28, 2020 | 
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Love paid media or hate it, it’s part of a PESO Model program, and it’s only going to become more important. Gini Dietrich shows you how to get prepared, knowledgeable, and ready to experiment! ... Read More
Laura Petrolino

Categorization, Justification, and Your Brand Message

By: Laura Petrolino | April 27, 2020 | 
9
As humans we have several universal decision-making triggers which help us make choice. By providing for them in our brand message and buyer's journey we make it easy for the people who want and need our product to choose. ... Read More
Gini Dietrich

My Hot Mess: How Rob Biesenbach Is Coping During a Crisis

By: Gini Dietrich | April 24, 2020 | 
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Rob Biesenbach is in the "My Hot Mess" hot seat to discuss how he turns his hot mess into a tepid one by taking things one day at a time and focusing on karma... Read More
Gini Dietrich

PR Metrics: What to Measure in a PESO Model Program

By: Gini Dietrich | April 23, 2020 | 
77
The communications industry is moving toward better PR metrics, but it's still too focused on media relations. Gini Dietrich details what you should measure in a PESO model program... Read More
Gina Luttrell

Multicultural Marketing Is Crucial, Especially During a Pandemic

By: Gina Luttrell | April 22, 2020 | 
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Diverse and inclusive marketing is more important now than ever. Guest authors Gina Luttrell and Natalia Flores discuss what communicators can do to improve our multicultural marketing efforts... Read More