Instagram and Facebook ads aren’t like Cinderella’s Godmother...this wish won't come true overnight. Rachael Seda shows you how to use them to grow your email list... Read More

In this week's AMA, Megan Hayes asks Gini Dietrich how to set measurable goals and track PR metrics in the modern world of digital communications... Read More

The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Gini Dietrich shows you how to build credibility and authority... Read More

It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but Gini Dietrich says that's the absolute wrong place to start. ... Read More

Social media followers are one thing, but the real value lies in converting them to email subscribers. Rachael Seda provides several tips to do just that... Read More

On this week's AMA, Gini Dietrich answers the question, "How do I track my media relations efforts and reporter follow-up?"... Read More

The fourth media type in the PESO Model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why... Read More

George Carlin had a monologue called, “Seven Words You Can Never Say on Television.” Gini Dietrich shows how it started a debate around whether or not you can swear professionally—and where it's landed us nearly 50 years later... Read More

In a new series from Spin Sucks—Ask Me Anything—we ask Christopher S. Penn how to build the best (free) brand monitoring system around... Read More

The third "hub" of the PESO Model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it... Read More