Collette Eccleston

How to Use Content Marketing During a Pop Culture Vacuum

By: Collette Eccleston | July 8, 2020 | 
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COVID brought on a pop-culture vacuum and content marketing is poised to fill it for consumers. Guest Author Collette Eccleston explains how. ... Read More
Gini Dietrich

How to Use Shared Media In the PESO Model Process

By: Gini Dietrich | July 7, 2020 | 
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Want to know how shared media fits into a larger PESO Model program? Gini Dietrich shows you where it fits, how it works, and what you need to consider as you add it into your strategy... Read More
Gini Dietrich

The Spin Sucks 2020 Summer Reading List

By: Gini Dietrich | July 2, 2020 | 
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Need a good book recommendation for your holiday weekend? Gini Dietrich has you covered with 31 of her favorite books from the past eight years... Read More
Gini Dietrich

How to Use Earned Media In the PESO Model Process

By: Gini Dietrich | June 30, 2020 | 
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Gini Dietrich shows you how a customized media list, anchor text, and a link back to your website ensures earned media success in the PESO Model process... Read More
Laura Petrolino

Four Elements of Successful Brand Storytelling to Use Today

By: Laura Petrolino | June 29, 2020 | 
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Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. ... Read More
Gini Dietrich

My Hot Mess: How Carrie Wilkerson Is Coping During a Pandemic

By: Gini Dietrich | June 26, 2020 | 
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Gini Dietrich puts Carrie Wilkerson in the "My Hot Mess" hot seat to discuss delivering happies and driver's ed when you are sheltering at home... Read More
Gini Dietrich

How to Scale Your Agency During Good Times and Bad

By: Gini Dietrich | June 25, 2020 | 
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We have come to a point during this global pandemic that it's time to get back to business. Gini Dietrich show you how to scale your agency right now... Read More
Nancy Marshall

Why Sales and Content Marketing Need to Marry In a Post-COVID World

By: Nancy Marshall | June 24, 2020 | 
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As COVID-era sales techniques change, the responsibility is on communicators to funnel leads to sales teams. Guest author, Nancy Marshall, says content marketing plays a key role. ... Read More
Gini Dietrich

A Deep Dive Into Owned Media In a PESO Model Program

By: Gini Dietrich | June 23, 2020 | 
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In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media... Read More
Laura Petrolino

Ask These 15 Questions to Improve Your Buyer’s Journey

By: Laura Petrolino | June 22, 2020 | 
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Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. ... Read More