Greg Brooks

Building Trust in Communications

By: Greg Brooks | October 30, 2018 | 
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Nothing happens until you establish trust, says Greg Brooks. Here's his take on why trust matters, and how we can do better building it... Read More
Gini Dietrich

The Three Social Media Do’s

By: Gini Dietrich | October 30, 2018 | 
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Gini Dietrich has covered the six social media "don'ts," and now it's time to get on the good side of Miss Manners 2.0 talk about the right things to do... Read More
Chip Griffin

Use Competitive Differentiation to Help Your Business Stand Out

By: Chip Griffin | October 29, 2018 | 
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There is no room for sour grapes if you sell the same tomatoes as everyone else. Chip Griffin discusses the hows and whys of competitive differentiation... Read More
Laura Petrolino

Ten Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 29, 2018 | 
11
Can't decide what to dress up as this Halloween? Laura Petrolino provides a list of ten different costumes that are perfect for the communications professional... Read More
Gini Dietrich

Gin and Topics: The 2018 Halloween Edition (Scares and Sweets)

By: Gini Dietrich | October 26, 2018 | 
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Gin and Topics is ready for your viewing pleasure! This week, Gini Dietrich has the Halloween edition with virtual sweets and scares. ... Read More
Mike Connell

The Spin Sucks Question: Artificial Intelligence and Marketing

By: Mike Connell | October 26, 2018 | 
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Artificial Intelligence and marketing. Today, Mike Connell defines AI, and asks what role it should (or shouldn't have) in marketing and content creation. Buckle up... Read More
Anna Lebedeva

Lessons Learned from Brand Campaigns Gone Wrong

By: Anna Lebedeva | October 25, 2018 | 
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Big, bold campaigns can garner attention, but nothing is worth potentially damaging a brand's reputation. What can we learn from these brand campaign fails? ... Read More
Gini Dietrich

How to Make the Most of Networking Events

By: Gini Dietrich | October 25, 2018 | 
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Tis the season for conferences and networking events. Gini Dietrich has several tips to help you make the most of both to build lasting relationships... Read More
Larry Kim

How Businesses Are Getting More Reach with Chatbots

By: Larry Kim | October 24, 2018 | 
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Larry Kim outlines ten things you can do with chatbots today to drive all-star results for B2B, B2C, non-profit, and communications businesses... Read More
Gini Dietrich

The 21 Things No One Tells You About Starting a Business

By: Gini Dietrich | October 24, 2018 | 
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So you're thinking about starting a business? Gini Dietrich has the 21 things no one tells you and what you should consider, or think about, as you grow your idea... Read More