Chris Richardson

Nine Tips for Writing an Effective News Release

By: Chris Richardson | May 8, 2018 | 
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As it turns out, the news release is NOT dead, but the old way of writing them is. Chris Richardson shares nine tips to write an effective one today.

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Gini Dietrich

Blog Checklist: How to Optimize Your Content Before Publication

By: Gini Dietrich | May 8, 2018 | 
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We've covered how to write for humans and how to write for robots in our blog checklist series. Now it's time to focus on how to optimize your content

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Kristen Matthews

Eight Influencer Marketing Hacks to Power Your Next Campaign

By: Kristen Matthews | May 7, 2018 | 
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Influencer marketing is the hot, new trend and everyone has best practices. Kristen Matthews says if you behave like everyone else, you won't stand out

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Laura Petrolino

How to Communicate Difficult Topics with Visual Content

By: Laura Petrolino | May 7, 2018 | 
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Visual content can help you communicate difficult topics in a way that breaks down barriers and resonates with your target audience. Laura Petrolino explains how and why.

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Gini Dietrich

Gin and Topics: CEO Sings “We’re in the Money” After Merger

By: Gini Dietrich | May 4, 2018 | 
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On this week's Gin and Topics. the Sainsbury CEO sings on a hot mic, "We're in the Money," while he waits to be interviewed about their recent merger

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Mike Connell

The Big Question: Paying for Content

By: Mike Connell | May 4, 2018 | 
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This week’s Big Question asks: Do you support the paid-content model? Would/do you pay for content? Is it important in this #fakenews era? Why or why not

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Mike Connell

#PRStudChat: Getting Started with Digital Marketing Analytics

By: Mike Connell | May 3, 2018 | 
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As we head into graduation season, #PRStudChat discusses all things analytics and measurement, and how to apply that to our digital marketing endeavors

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Gini Dietrich

PESO Model: Does Paid Media Belong with Communications?

By: Gini Dietrich | May 3, 2018 | 
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The fourth media type in the PESO model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why

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Emile Lee

Communicating Without Borders: How to Crush Your Global Campaign

By: Emile Lee | May 2, 2018 | 
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A great global campaign is like an archaeological find. Emile Lee provides a perspective on how to crush your next global campaign with ease and success

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Gini Dietrich

Blog Checklist: Seven Things to Consider When Publishing for Robots

By: Gini Dietrich | May 2, 2018 | 
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In an ongoing series on your blog checklist—the things to include before you publish content—Gini Dietrich focuses next on writing and publishing for robots

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