As it turns out, the news release is NOT dead, but the old way of writing them is. Chris Richardson shares nine tips to write an effective one today.

... Read More

We've covered how to write for humans and how to write for robots in our blog checklist series. Now it's time to focus on how to optimize your content

... Read More

Influencer marketing is the hot, new trend and everyone has best practices. Kristen Matthews says if you behave like everyone else, you won't stand out

... Read More

Visual content can help you communicate difficult topics in a way that breaks down barriers and resonates with your target audience. Laura Petrolino explains how and why.

... Read More

On this week's Gin and Topics. the Sainsbury CEO sings on a hot mic, "We're in the Money," while he waits to be interviewed about their recent merger

... Read More

This week’s Big Question asks: Do you support the paid-content model? Would/do you pay for content? Is it important in this #fakenews era? Why or why not

... Read More

As we head into graduation season, #PRStudChat discusses all things analytics and measurement, and how to apply that to our digital marketing endeavors

... Read More

The fourth media type in the PESO model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why

... Read More

A great global campaign is like an archaeological find. Emile Lee provides a perspective on how to crush your next global campaign with ease and success

... Read More

In an ongoing series on your blog checklist—the things to include before you publish content—Gini Dietrich focuses next on writing and publishing for robots

... Read More