Gini Dietrich

The PESO Model: Results of the Cohesive Whole

By: Gini Dietrich | September 5, 2018 | 
The PESO model was designed to be used as a cohesive whole for best results, but it's fluid and adaptable, too. Gini Dietrich shows you how to choose what's best for you... Read More
Matija Martek

PR Reporting that Sells

By: Matija Martek | September 4, 2018 | 
At the outset of a campaign or a client relationship, we hold PR reporting in high regard. But how do we measure our collective success? Marija Martek provides some guidance... Read More
Laura Petrolino

Seven Free Instagram Apps to Create Rockstar-Quality Feed

By: Laura Petrolino | September 4, 2018 | 
Make your Instagram strategy more successful and your life much easier with the use of these seven free Instagram apps today. Laura Petrolino explains how. ... Read More
Gini Dietrich

Gin and Topics: Bad Lip Reading of a White House Press Briefing

By: Gini Dietrich | August 31, 2018 | 
TODAY IS THE DAY! The second season of Ozark is here! Some girlfriends and I seriously considered starting to watch at 3:30 a.m. EST. We all have babies/small children and aging dogs who have us up at that time anyway. May as well put together a watch group. So now you know…iff you need me and I’m non-responsive, it’s because my eyes have stopped blinking while [&hellip... Read More
Mike Connell

The Big Question: Where Have Your Data-driven Efforts Gone Wrong?

By: Mike Connell | August 31, 2018 | 
There's a big misconception among communicators that data is evil, which is why it can go so wrong. Mike Connell explores it in this week's #SpinSucksQuestion ... Read More
Tom Martin

Content Marketing is a Wide Open Field for Smart Agencies

By: Tom Martin | August 30, 2018 | 
The content marketing world is wide open for agencies, yet no one seems to be stepping up to the plate. Tom Martin describes why this is—and what to do about it... Read More
Gini Dietrich

The Do’s and Don’ts of Working with Social Media Influencers

By: Gini Dietrich | August 30, 2018 | 
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success... Read More
Katie Robbert

Using Our Marketing Powers for Good

By: Katie Robbert | August 29, 2018 | 
Does great marketing power come with responsibility? Katie Robbert says not necessarily, but with what's happening in the world, to volunteer gives us pride... Read More
Gini Dietrich

Influencer Marketing: Tips to Extend Your Current Campaigns

By: Gini Dietrich | August 29, 2018 | 
Influencer marketing isn't a new thing and, while you're building relationships with human beings, there are tips to accelerate what you're already doing... Read More
Emily Binder

How to Grow Your Alexa Flash Briefing Audience

By: Emily Binder | August 28, 2018 | 
Emily Binder has seven of the best ways to grow the audience for your Alexa Flash Briefing and other voice-activated speakers... Read More