Martin Waxman

Spin Sucks AMA with Johna Burke: Effective PR Measurement Strategies

By: Martin Waxman | November 6, 2019 | 
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Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More
Gini Dietrich

The Communications Industry Is Not Free from Diversity Issues

By: Gini Dietrich | November 5, 2019 | 
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The statistics prove we still have a long way to go to have diversity at work—and that the change must come from women and other minorities. Gini Dietrich has the stats, along with ideas and tips to help you build diversity in your workplace... Read More
Laura Petrolino

The Rockstar Guide to Setting Professional Goals in 2020

By: Laura Petrolino | November 4, 2019 | 
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The year is coming to an end and it's time to set your 2020 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More
Whitney Danhauer

Spin Sucks Question: How Do You Feel About Emoji?

By: Whitney Danhauer | November 1, 2019 | 
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Are you an all-emoji-all-the-time kind of person? Or do you think they're unprofessional? That's the topic in this week's #SpinSucksQuestion!... Read More
Gini Dietrich

What the New Google BERT Update Means for Communicators

By: Gini Dietrich | October 31, 2019 | 
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BERT is the new update from Google, but before you get all stressed out about what that means for you, Gini Dietrich breaks it down and tells you what to do... Read More
Whitney Danhauer

Spin Sucks AMA Recap: Marisa Ricciardi on Public Relations KPIs

By: Whitney Danhauer | October 30, 2019 | 
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In the latest #SpinSucksAMA, entrepreneur Marisa Ricciardi shares strategies on how to tie public relations KPIs to business goals... Read More
Gini Dietrich

The Do’s and Don’ts of Holiday-Themed Content Campaigns

By: Gini Dietrich | October 29, 2019 | 
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Done well, holiday-themed content campaigns can connect you with your audience, generate a lot of engagement and generally be a good time for everyone.. Gini Dietrich shows you how... Read More
Laura Petrolino

Use the Buyer’s Journey to Engage Brand Advocates

By: Laura Petrolino | October 28, 2019 | 
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Brand advocates are a crucial resource for your business, but too often we overlook opportunities to connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers. ... Read More
Whitney Danhauer

Spin Sucks Question: What’s Your Favorite Scary Movie?

By: Whitney Danhauer | October 25, 2019 | 
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We're getting in the Halloween spirit for the #SpinSucksQuestion and this week, we asked which scary movie our community considers the scariest. Get ready!... Read More
Gini Dietrich

How to Become a Top-Performing Content Marketer in 2020

By: Gini Dietrich | October 24, 2019 | 
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Gini Dietrich has compiled content marketing stats, tips, tools, and best practices. As you plan for your 2020 content marketing needs, this is a great place to start... Read More