Adam Ortman

What the Opt-In World Says About the Future of Personalization

By: Adam Ortman | June 14, 2021 | 
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Privacy is important, but an opt-in world creates an imbalance between the privacy consumers say they want and their preference for personalization, says Adam Ortman from Generator Media... Read More
Gini Dietrich

Remote Work Is Changing the Way We Do Our Jobs—For the Better

By: Gini Dietrich | June 10, 2021 | 
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Some companies have promised greater flexibility and others have lamented the perils of remote work. But research shows employees are willing to quit versus go back to an office... Read More
Gini Dietrich

Three Ways Communicators Can Effectively Do Their Jobs

By: Gini Dietrich | June 8, 2021 | 
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Many communicators are people pleasers, which is fantastic, but can prevent you from being effective. Gini Dietrich has three things you can do to be both... Read More
Hope Horner

How to Create Effective Video Content With Influencers

By: Hope Horner | June 7, 2021 | 
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Influencer marketing and short-form video content are the two heroes of social media right now and Hope Horner shows you how to effectively use both... Read More
Gini Dietrich

AMA: What Is the Best Online Speaker Guide Out There?

By: Gini Dietrich | June 4, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers a question about the best online speaker guide (do’s and don’ts, tips, and best practices)... Read More
Gini Dietrich

Recommending Values-Based Marketing for Reticent Business Leaders

By: Gini Dietrich | June 3, 2021 | 
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There is risk in speaking out. There is risk in staying silent. But one thing is certain: more and more executives are interested in values-based marketing. Gini Dietrich helps you navigate how to begin those conversations internally... Read More
Gini Dietrich

The Unprecedented Opportunity Communicators Have Right Now

By: Gini Dietrich | June 1, 2021 | 
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Gini Dietrich says communicators have an unprecedented opportunity right now to take a seat at the decision-making table and provide insight, post-pandemic. ... Read More
Gini Dietrich

AMA: Best Holiday Weekend Reading Recommendations

By: Gini Dietrich | May 28, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich gives you a handful of book recommendations to take into your U.S. holiday weekend... Read More
Gini Dietrich

How to Create Work-Life Balance By Saying “Heck, Yes!”

By: Gini Dietrich | May 25, 2021 | 
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Gini Dietrich says there are several things missing from the conversation about work-life balance, including the need for self-prioritization, and helps you think it through here... Read More
Josh Greene

The Corporate Communications Guide to Wikipedia

By: Josh Greene | May 24, 2021 | 
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Many communicators would love to control their company's (or their client's) Wikipedia page, but it's against the rules. Josh Greene details what you need to know: ... Read More