Is Your Brand Navigating the Social Stream Blindly?

By: Guest | October 25, 2010 | 
Guest post by Scott Bishop, director of social influence for Bozell. Is your business out there navigating on the web and the social stream blindly? Not sure what I mean…ok, do you ever find yourself scrambling to find things to tweet about or post on Facebook that ever receive engagement back? Are your metrics increasing? And for the final gut punch…is your business’s social media activity [&hellip... Read More
Gini Dietrich

The Top 10 Blog Posts I Read During Vacation

By: Gini Dietrich | October 25, 2010 | 
Ahhh. I’m back from vacation. Nine days (including the weekends) of pretty much doing what I want. I read five books. I rode 200 miles. I went to functional training twice. I cooked every day. I planted fall flowers. I raked the leaves and put away the furniture for winter. I got out my winter clothes. I slept in. I wrote when I wanted, what I [&hellip... Read More

Top Five Stories for Week Ending Oct. 22, 2010

By: Guest | October 22, 2010 | 
Our friend Mark Schaefer has agreed to look out for Top 5 Stories of the Week duties while Gini Dietrich is on vacation. Thank you very much, Mark! I have taken control of this blog. Resistance is futile. You see, Gini beat out my blog {grow} earlier this year for PR Blog of the Year. It’s payback time Dietrich. Spin Sucks is mine, all mine. Well, [&hellip... Read More
Arment Dietrich

Does Awareness Count As Marketing Results?

By: Arment Dietrich | October 21, 2010 | 
While “reading the news” on Facebook, I came across an article on the Right Bag At ‘Ya fan page talking about a letter written to a city councilman by a group of kids trying to make change. A group of high school students living in Colorado wrote a letter to the editor of The Aspen Times asking if “the Aspen City Council will enact laws to [&hellip... Read More
Gini Dietrich

How Do I Split My Marketing Budget?

By: Gini Dietrich | October 21, 2010 | 
Coming to you from vacation, the Arment Dietrich Facebook question of the week comes from Ann Manion. Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met” her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71), but also at her ability to take [&hellip... Read More
Arment Dietrich

Why We Give Our Content Away for Free

By: Arment Dietrich | October 20, 2010 | 
Here at Spin Sucks, we make a habit of giving our content away for free. We pride ourselves in offering some of the best and most frequent posts on entrepreneurship, marketing, PR, and social media at no cost to our readers. Yes, we’re really nice people. And, yes, we enjoy sharing with our friends. But I don’t think it will come as a shock to anyone [&hellip... Read More
Gini Dietrich

Building a Facebook Presence

By: Gini Dietrich | October 20, 2010 | 
A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to [&hellip... Read More

Make Your Message Worth Sharing

By: Guest | October 19, 2010 | 
Guest post by Becky Johns, author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. And, yes, it presents an opportunity to gather insightful information about consumer behavior. But despite these realities, many [&hellip... Read More
Gini Dietrich

Using the Power of Video

By: Gini Dietrich | October 19, 2010 | 
I’ve said this before and I’ll say it again…video is your best entrée to the online world. In a world where things fly by us at increasingly fast speeds, it’s important to put a face and voice with your e-mail address, Facebook page, Twitter account, and even company URL. Trust me when I say, at one time I didn’t see the need for video. I would [&hellip... Read More