Gini Dietrich

Enjoy the Fruits of User-Generated Content with Social Media Moderation

By: Gini Dietrich | September 29, 2020 | 
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There are four types of social media moderation that, when done well, allow a brand to enjoy the fruits of user-generated content while providing a safe online place for its consumers and avoiding censorship. Gini Dietrich walks you through all four and describes a brand's risk level for each... Read More
Paul Soseman

How to Create Virtual Events People Want to Attend

By: Paul Soseman | September 28, 2020 | 
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Paul Soseman has some interesting tips to help you create and manage virtual events that aren't just a sad substitute for in-person events but effective and valuable... Read More
Gini Dietrich

Survive and Thrive: How Jon-Mikel Bailey Is Doing Both

By: Gini Dietrich | September 25, 2020 | 
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In the weekly Survive and Thrive column from Spin Sucks, Jon-Mikel Bailey talks about how he sold his stake in a business and started anew..right before the shut down... Read More
Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | September 24, 2020 | 
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Earned media is the 2nd step in the PESO Model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types... Read More
Gini Dietrich

I Am Woman. Hear Me Roar!

By: Gini Dietrich | September 22, 2020 | 
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Justice Ginsburg fought for equal rights, regardless of gender, but her work is not done. Gini Dietrich describes everything we have left to do to help women in this country continue to have rights. ... Read More
Scott Baradell

How to Get the PR Profession Back from the Brink of Despair

By: Scott Baradell | September 21, 2020 | 
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PR as the art of securing trust at scale. While that’s a very specific objective, Scott Baradell explains why it opens up limitless possibilities for PR professionals to helps organizations reach its goals... Read More
Ashleigh Burskey

Survive and Thrive: How Ashleigh Burskey Is Doing Both

By: Ashleigh Burskey | September 18, 2020 | 
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In this week's Survive and Thrive, Ashleigh Burskey talks about how this time has allowed her to reposition her agency and grow in new ways... Read More
Gini Dietrich

The PESO Model: Start with Owned Media

By: Gini Dietrich | September 17, 2020 | 
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Though paid media is the first in the PESO model acronym, it actually begins with owned media. Gini Dietrich describes how to start your content integration... Read More
Gini Dietrich

When a Crisis Hits Your Organization Through No Fault of Your Own

By: Gini Dietrich | September 15, 2020 | 
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If we’ve learned anything in the era of fake news, manipulated videos and images, and full-on social media terrorist attacks, it’s that just about anything can happen. Gini Dietrich shows you how to manage a crisis that happens through no fault of your own... Read More
Gina Luttrell

How to Prioritize Diversity and Inclusion In Your Communications

By: Gina Luttrell | September 14, 2020 | 
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This guide from guest authors Natalia Flores and Gina Luttrell explains the biggest mistakes communicators make when considering diversity in their campaigns (and how to fix them)... Read More