Mike Connell

#PRStudChat: Getting Started with Digital Marketing Analytics

By: Mike Connell | May 3, 2018 | 
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As we head into graduation season, #PRStudChat discusses all things analytics and measurement, and how to apply that to our digital marketing endeavors

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Gini Dietrich

PESO Model: Does Paid Media Belong with Communications?

By: Gini Dietrich | May 3, 2018 | 
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The fourth media type in the PESO model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why

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Emile Lee

Communicating Without Borders: How to Crush Your Global Campaign

By: Emile Lee | May 2, 2018 | 
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A great global campaign is like an archaeological find. Emile Lee provides a perspective on how to crush your next global campaign with ease and success

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Gini Dietrich

Blog Checklist: Seven Things to Consider When Publishing for Robots

By: Gini Dietrich | May 2, 2018 | 
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In an ongoing series on your blog checklist—the things to include before you publish content—Gini Dietrich focuses next on writing and publishing for robots

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Sara Robinson

Seven Reasons Your Brand Needs a Podcast

By: Sara Robinson | May 1, 2018 | 
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Voice search is not going away—in fact, it's become more prevalent. That's one of the seven reasons Sara Robinson says you should start a podcast today

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Gini Dietrich

How to Work On the Business Instead of In It

By: Gini Dietrich | May 1, 2018 | 
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One of the biggest challenges we hear from business owners is they don't know how to work on the business instead of in it. Here, Gini Dietrich offers some ideas

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Daniel Matthews

Handling Social Media Controversy in the Shark Tank

By: Daniel Matthews | April 30, 2018 | 
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Daniel Matthews raises a great point about social media controversy and the role it plays in branding, culture, and brand advocacy

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Laura Petrolino

The Website Pop-up: A Marketing Tactic We Love to Hate

By: Laura Petrolino | April 30, 2018 | 
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The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they can be effective, if executed as part of a PESO model strategy

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Gini Dietrich

Gin and Topics: Watch a Mother and Son Dance the Decades

By: Gini Dietrich | April 27, 2018 | 
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On this week's Gin and Topics, watch a mom and son dance the decades, The Marvel Bunch, Sound of Music crosswalk, and more

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Gini Dietrich

The Fireside Chat: Talking Body Language and Sales

By: Gini Dietrich | April 27, 2018 | 
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On this month's Fireside Chat, Gini Dietrich talks with Jim McCormick and Maryann Karinch about their new book, "Body Language Sales Secrets."

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