Gini Dietrich

Why the Hustle Mentality Doesn’t Work for Communicators Right Now

By: Gini Dietrich | April 21, 2020 | 
0
The hustle mentality isn’t right for right now—and shaming people who don’t have the time to do something new is the absolute wrong thing to do.  Here is Gini Dietrich with more... Read More
Laura Petrolino

The Benefits of Mindfulness for Communications Pros

By: Laura Petrolino | April 20, 2020 | 
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You might have heard about the benefits of mindfulness, but don't necessarily know why it matters to you or how to make it a part of your life and career. Laura Petrolino explains the why and how of mindfulness for communications pros. ... Read More
Gini Dietrich

My Hot Mess: How Sarah Robinson Is Coping During a Crisis

By: Gini Dietrich | April 17, 2020 | 
0
Sarah Robinson is in the "My Hot Mess" hot seat to discuss how she is managing being a single parent with an aging parent and a business that has all but evaporated... Read More
Gini Dietrich

What Kellogg Can Teach You About Marketing During a Global Pandemic

By: Gini Dietrich | April 16, 2020 | 
17
These are not easy times, but we will come out of it. And, when we do, have a marketing plan ready to go. Gini Dietrich has three strategies to consider... Read More
Kimberly Crossland

How to Work with Distractions: A Guide for Communicators

By: Kimberly Crossland | April 15, 2020 | 
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Our work from home life is full of distractions right now. From news to kids to significant others. Guest author Kimberly Crossland has tips on how to work with distractions. ... Read More
Gini Dietrich

How to Implement the PESO Model Without Earned Media

By: Gini Dietrich | April 14, 2020 | 
0
What is one to do when an executive or client only wants earned media and you don’t have anyone to pitch? Gini Dietrich describes the PESO Model without the ... Read More
Laura Petrolino

Business Spring Cleaning: Communications Strategy Success

By: Laura Petrolino | April 13, 2020 | 
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How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts. ... Read More
Gini Dietrich

My Hot Mess: How Laura Petrolino Unicorns Through a Pandemic

By: Gini Dietrich | April 10, 2020 | 
0
Laura Petrolino is in the "My Hot Mess" hot seat to discuss how she uses a combo of baking, push-up challenges, and meditation to survive quarentine... Read More
Gini Dietrich

Four Reasons the PESO Model Won’t Work in Your Organization

By: Gini Dietrich | April 9, 2020 | 
6
There are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work... Read More
Tony Gnau

How to Level Up Your Professional and DIY Video Production

By: Tony Gnau | April 8, 2020 | 
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While video production might be a bit tricker during these "stay-at-home" times, these tips from guest author Tony Gnau will level up both your professional and DIY video production... Read More