Scott Baradell

38 Tips for Reputation Management In a Post-Truth World

By: Scott Baradell | July 12, 2021 | 
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Scott Baradell asked 38 professional communicators, brand managers, entrepreneurs, and others to share their top tips for reputation management in the post-truth, cancel-culture world of ... Read More
Gini Dietrich

AMA: Best Recommendation for Legal Services for Agencies

By: Gini Dietrich | July 9, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can anyone recommend a small business attorney? I am looking to refresh my standard services agreement. I also have a few items to review related to my out-of-state clients."... Read More
Gini Dietrich

The Ethics Surrounding Fake Personas and Intentional Lying

By: Gini Dietrich | July 6, 2021 | 
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In this article, Gini Dietrich describes why creating a fake persona to serve as a PR spokesperson is not just wrong, it's unethical, no matter the reason it was done to begin with... Read More
Gini Dietrich

How and Why Communicators Must Abide By a Code of Ethics

By: Gini Dietrich | July 1, 2021 | 
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In this new world where everyone thinks they can be a journalist and report on the news, Gini Dietrich explains why communicators must abide by a code of ethics... Read More
Gini Dietrich

New Survey Shows the Top Challenges Communicators Face

By: Gini Dietrich | June 29, 2021 | 
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A new MuckRack survey shows the top challenges communicators face from measuring results to business outcomes to budget limitations. Gini Dietrich breaks down some of the top challenges—with some thoughts on how you can avoid them... Read More
David Ciccarelli

4 Types of Podcast Ads That Generate ROI

By: David Ciccarelli | June 28, 2021 | 
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Fifty-four percent of listeners think about buying products advertised via podcast ads, which is why David Ciccarelli says they must be part of your podcast strategy... Read More
Gini Dietrich

AMA: Breakdown of Media Monitoring Services

By: Gini Dietrich | June 25, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can you give us a breakdown of media monitoring services that incorporate everything under one roof?"... Read More
Gini Dietrich

Seven Ways to Ensure Owned Media Success

By: Gini Dietrich | June 22, 2021 | 
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Trump recently shuttered his month-old blog, citing a preference for social media. He discovered owned media is hard, which is not an uncommon realization for many communciators. Gini Dietrich has more... Read More
Carment Guillen

Dare to Lead: Seven Leadership Lessons to Remind Us All

By: Carment Guillen | June 21, 2021 | 
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Dare to Lead is ostensibly about leadership, but Carmen Guillen says it's really about emotional intelligence. Here are the lessons she relays from the book... Read More
Gini Dietrich

AMA: What Has the Comms Industry Gained?

By: Gini Dietrich | June 18, 2021 | 
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On this week's AMA, Gini Dietrich answers the question, "Now that the pandemic is waning, what has the communications profession gained in the last 15 months or so?"... Read More