Gini Dietrich

AMA: How to Connect Accounting to Communications Results

By: Gini Dietrich | April 16, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers a question about how to connect accounting expectations to communications results... Read More
Gini Dietrich

How to Create a Content Marketing Program Using Subject Matter Experts

By: Gini Dietrich | April 15, 2021 | 
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There are challenges in garnering input from your subject matter experts in a timely and efficient manner, but Gini Dietrich details a tried and true process that works... Read More
Gini Dietrich

How to Lead With Compassion-Based Communications

By: Gini Dietrich | April 13, 2021 | 
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Compassion-based communications require you to put yourself in another person’s shoes and Gini Dietrich has five things to consider as you do exactly that... Read More
Corey Blake

How to Create a Successful Podcast By Pulling Out Exceptional Stories

By: Corey Blake | April 12, 2021 | 
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When it comes to the art of question-asking for podcasts, Corey Blake says the best hosts are both prepared and present. Here's how to manage both... Read More
Gini Dietrich

AMA: Special Session with Joseph Jaffe

By: Gini Dietrich | April 9, 2021 | 
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On this week's AMA, we have a special episode with Gini Dietrich appearing with Joseph Jaffe on CoronaTV. They discuss weird dreams, creativity, and more... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Investing In Success

By: Gini Dietrich | April 8, 2021 | 
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It takes time, money, and effort it takes to fully embrace a PESO Model program that drives real results. Gini Dietrich says it requires an investment to be successful... Read More
Gini Dietrich

The Different Types of Revenue Streams Comms Pros Can Build

By: Gini Dietrich | April 6, 2021 | 
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The money you earn doesn’t have to come from the same place. Gini Dietrich has several different revenue streams you can add to make up your total income... Read More
David Ciccarelli

Three Trends From Creative Services Industries

By: David Ciccarelli | April 5, 2021 | 
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The Voices 2021 Trends Report includes several top creative services industry trends: continued remote work, digital training content, and audio advertising... Read More
Gini Dietrich

Handling Crisis Communications In the Cancel Culture Era

By: Gini Dietrich | March 30, 2021 | 
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The new age of crisis communications requires one to consider cancel culture, social media terrorists and trolls alike, and how the organization’s values match that of your employees and customers. Gini Dietrich has more... Read More
Travis Claytor

If Communicators Follow Award Entry Rules, They’ll Actually Win

By: Travis Claytor | March 29, 2021 | 
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Travis Claytor makes the case that by just following award entry rules, communicators give themselves a better chance at winning. ... Read More