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From in-house teams to agency leads, the PESO Model™ is for professionals who want to modernize their skills.
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PESO Model Certification™
Gain advanced skills and a comprehensive understanding of how to build and scale an integrated PESO Model™ program within any sized organization.
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If you’re serious about leveling up your agency and building a business you love, so are we. Get personalized, one-on-one, strategic guidance from Spin Sucks founder, Gini Dietrich.
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From Fortune 500s to internationally recognized brands, we work with a select number of organizations to design, execute, and measure results-driven communications strategies, rooted in the PESO Model™.
"The PESO Model Certification™ is hard work, but it's a great experience and well worth the time. It will sharpen your skills and let you execute and measure a next-level campaign."
Anne Lasseigne Tiedt, Momentum PR
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Practical, straightforward and occasionally even a little funny, the Spin Sucks blog delivers PESO Model™ implementation advice, tips for growing a business, and a healthy dose of armchair quarterbacking.