John Hall

Handling a PR Emergency While Keeping Your Schedule Intact

By: John Hall | June 5, 2019 | 
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No matter the situation, emergencies need to be dealt with fast. John Hall dives into how people with an already busy schedule can handle issues and crises... Read More
Gini Dietrich

The Three Parts of Successful Video Marketing

By: Gini Dietrich | June 4, 2019 | 
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Create videos that, regardless of changing trends and online behaviors, continue to be useful as long as the information in them is relevant. Gini Dietrich offers 3 parts of successful video marketing... Read More
Laura Petrolino

Memorial Day Marketing: Dos and Don’ts for Communicators

By: Laura Petrolino | June 3, 2019 | 
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Make sure your Memorial Day marketing campaigns are respectful and effective. Laura Petrolino offers helpful dos and don'ts to plan a successful communications campaign. ... Read More
Whitney Danhauer

Spin Sucks Question: Tips for Returning to Work After Vacation

By: Whitney Danhauer | May 31, 2019 | 
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Coming back to work after vacation can be stressful, but in this week's #SpinSucksQuestion, Whitney Danhauer dives into tips to make your return manageable... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | May 30, 2019 | 
25
In the second prong of our media relations approach, we use the PR tactic to increase search engine optimization. Follow Gini Dietrich's 10-step process to get yourself on the first page of Google results... Read More
Laura Petrolino

How to Improve Customer Loyalty in a Changing World

By: Laura Petrolino | May 29, 2019 | 
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Don't think customer loyalty matters for your business? Laura Petrolino provides some facts and figures on how it affects your bottom line... Read More
Gini Dietrich

It’s the Spin Sucks Podcast Anniversary!

By: Gini Dietrich | May 28, 2019 | 
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It's the first Spin Sucks podcast anniversary and we asked our listeners what they've learned hanging out with us for the past year. Gini Dietrich has her learnings, too... Read More
Whitney Danhauer

Spin Sucks Question: What Are Your Favorite Productivity Tools?

By: Whitney Danhauer | May 24, 2019 | 
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This week in the #SpinSucksQuestion, Whitney Danhauer dives into everyone's favorite productivity tools, and how they use them to stay organized... Read More
Gini Dietrich

How to Get Paid Upfront: The Structure and the Agreement

By: Gini Dietrich | May 23, 2019 | 
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It's a topic that makes some people's skin crawl—how to get paid upfront. But it's a necessity when running an agency. Gini Dietrich shows you how to do it easily and stress-free... Read More
Drew McLellan

What Marketers Get Wrong About Thought Leadership

By: Drew McLellan | May 22, 2019 | 
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Thought leadership is a hot trend in marketing, but it may be one of the oldest tactics in the book. Find out why Drew McLellan thinks we should keep at it... Read More