Gini Dietrich

Doin’ It For the ‘Gram: Six Ways to Use Instagram in Business

By: Gini Dietrich | August 6, 2019 | 
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Most organization’s social media goals include getting prospects off the platform and into their funnels...but what if Instagram is the exception? Gini Dietrich explains... Read More
Laura Petrolino

How to Successfully Get Your Team Involved in Content Creation

By: Laura Petrolino | August 5, 2019 | 
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Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More
Whitney Danhauer

Spin Sucks Question: What Books Are On Your Summer Reading List?

By: Whitney Danhauer | August 2, 2019 | 
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What books are on your summer reading list—the ones you're reading for enjoyment and pleasure? That's what Whitney Danhauer asked in this week's #SpinSucksQuestion... Read More
Gini Dietrich

How the PESO Model Can Prevent the Convergence of PR and Marketing

By: Gini Dietrich | August 1, 2019 | 
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The 2019 Global Communications Report shows, in the next five years, marketing will own the PESO model and PR will be relegated to a tactic. Gini Dietrich has a solution, but it will take some elbow grease and left-brained thinking... Read More
Ken Jacobs

11 Ways to Become a More Effective Leader

By: Ken Jacobs | July 31, 2019 | 
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We know it’s critical for a leader to have a compelling organizational and personal vision their followers can get behind and believe in. Ken Jacobs has the answers and strategies you need... Read More
Gini Dietrich

Outsourcing: The 3 Ways to Decide When and How to Do It

By: Gini Dietrich | July 30, 2019 | 
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When does outsourcing make sense? Gini Dietrich has a fool-proof way to help you figure out when you can outsource and when you have to suck it up... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | July 29, 2019 | 
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Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Whitney Danhauer

Spin Sucks Question: Your Favorite Professional Development Books

By: Whitney Danhauer | July 26, 2019 | 
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What's your favorite professional development book? That's what Whitney Danhauer asked our community in the #SpinSucksQuestion. And we list their top suggestions for communicators. ... Read More
Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | July 25, 2019 | 
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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up... Read More
David Rodewald

Four Ways to Apply the PESO Model to the Buyer’s Journey

By: David Rodewald | July 24, 2019 | 
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In communications, we have two popular toolsets available to us—the PESO Model and the buyer's journey. David Rodewald shares his tips on how to combine both their powers to get better results... Read More