Gini Dietrich

The Retainer Vs. Hourly Rates Debate Continues

By: Gini Dietrich | June 14, 2009 | 
7
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met) about fixed retainer versus hourly rates. When I started Arment Dietrich four years ago, a business coach told me [&hellip
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Gini Dietrich

Special PR #FollowFriday List

By: Gini Dietrich | June 12, 2009 | 
0
I have two PR groups I want to recognize today: My staff and PR firm leaders I’ve built relationships with through Counselors Academy. First, the Arment Dietrich team: @dblazek Diane is our business developer extraordinare. Never have I worked with someone so laid back, easy-going, and not resistant to change in the least. She is always willing to try new things, beats herself up appropriately when [&hellip
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Gini Dietrich

20 Secrets I Wish Someone Had Told Me BEFORE I Started a Business

By: Gini Dietrich | June 11, 2009 | 
37
So you want to start a business? Well, here are a few things no one tells you, but you should know! 1. We all think we want to manage people. It has the perception of hitting the pinnacle of your career when you FINALLY get to manage people. It sucks. No one tells you that. It’s not fun at all. It’s way more fun to have [&hellip
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Gini Dietrich

An Email Ban? Are You Kidding?

By: Gini Dietrich | June 9, 2009 | 
30
Yes, it’s true. We instituted an internal email ban at Arment Dietrich. Well, it started as an email ban and now it also includes instant messaging. It all started when my colleague, Christine Heim, blogged about an internal email boycott by a single woman in an effort to communicate better at work (see it here). We discussed during our weekly meeting, but I wasn’t convinced. I [&hellip
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Gini Dietrich

The June 5 #FollowFriday List!

By: Gini Dietrich | June 5, 2009 | 
0
Last week’s blog post “WTH is FollowFriday” was very popular because people now have a reason to follow others on Twitter. Therefore, I’m making it a Friday tradition. If you’re not on Twitter, get there and follow these people! If you are on Twitter, following are my recommendations for today. @wiskup I met Mark when he spoke to my Vistage group three years ago. He’s one [&hellip
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Arment Dietrich

Quantity vs. Quality?

By: Arment Dietrich | June 5, 2009 | 
0
Yes, this headline is a question because I’m not sure I know the answer.  I know the right answer for me personally but I’m not sure there is a right answer that applies to everyone or everything
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Arment Dietrich

Have we said too much?

By: Arment Dietrich | June 4, 2009 | 
0
When Israel Hyman and his wife left on their trip to Hawaii, they had no idea that a goodbye “Tweet” would cause them to become victims of burglary.  But he believes that when he informed his Twitter followers he was off on vacation, that opened the door (no pun intended) for an opportunity for someone to rob him
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Arment Dietrich

The instant coffee debate

By: Arment Dietrich | June 2, 2009 | 
0
On 5/20/09 I shared The Webb MD article reporting the possible health benefits of drinking coffee.The report shared studies showing coffee could lower your risk of diabetes, Parkinson’s disease, and colon cancer.The report also states coffee can lift your mood, treat headaches and lower the risk of cavities. After reading the article I was surprised when I searched a couple coffee company Web sites to find [&hellip
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Gini Dietrich

WTH is #FollowFriday?

By: Gini Dietrich | May 29, 2009 | 
20
I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which I responded “SPIN SUCKS!”). But there also is some backlash happening because it turns out that most people just type in as many Twitter handles as they can in 140 [&hellip
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Gini Dietrich

Death of the Corporate Web site?

By: Gini Dietrich | May 27, 2009 | 
24
Last night I had a mini debate on Twitter about the death of the corporate Web site. What prompted my question, “Is the corporate Web site about to die?” was an article on Mashable about social media making corporate Web sites irrelevant. I am here to tell you, the corporate Web site is about to die. Do I think corporate Web site URLs are going to [&hellip
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