Gini Dietrich

Value-Based Fees: What Are You Going to Do?

By: Gini Dietrich | April 30, 2009 | 
0
“FOR SALE! PR CAMPAIGNS! ONLY A PENNY PER IMPRESSION!” This is what Peter Kim wrote in his comment on our blog post about value-based fee structures. This is all fine and dandy if you’re a publicity firm, but the issue is that we don’t just do media relations. So how do you put a dollar amount on communication campaigns when media relations is only a small [&hellip... Read More
Gini Dietrich

Value-Based Agency Compensation Models

By: Gini Dietrich | April 27, 2009 | 
42
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a necessary evil. I’ve always been of the belief that you would [&hellip... Read More
Arment Dietrich

Eating our own words Chicago

By: Arment Dietrich | April 27, 2009 | 
1
They don’t stand a chance. There is no way they can beat the Celtics. Paul Pierce, Ray Allen, and Kevin Garnett, and who do the Bulls have? These are all jabs taken at the Bulls before the opening round series had begun. I admit, I was one of those haters... Read More
Arment Dietrich

What a novel idea

By: Arment Dietrich | April 24, 2009 | 
0
So one of my co-workers was just telling me about a woman who, in a most rebellious mood, elected to boycott internal e-mailing for 30 full days. After her personal campaign, she said “Our communications are better, projects are moving faster and my relationships with my direct reports have improved.”... Read More
Gini Dietrich

Paid to Blog? The FTC Might Come Knocking!

By: Gini Dietrich | April 24, 2009 | 
4
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used the recent Land Rover campaign as my example. After keeping an open mind and reading all of the comments [&hellip... Read More
Arment Dietrich

No Greenwashing!

By: Arment Dietrich | April 22, 2009 | 
0
With all of today’s news, it was hard to decide on just one topic for today… address the latest on how Domino’s reacted to those gross videos posted online? Overdone by now. Comment on Pizza Hut’s latest announcement looking for a summer intern to run their Twitter? Yawn. Ponder how Freddie Mac will react publicly to their CEO’s suicide?  Too distressing... Read More
Gini Dietrich

Is Paying People to Tweet About Your Brand Going Too Far?

By: Gini Dietrich | April 21, 2009 | 
0
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, “Land Rover Taps Twitter As Campaign Cornerstone” is a pretty interesting read. It talks about how they seeded hashtags [&hellip... Read More
Arment Dietrich

Super-delicious!

By: Arment Dietrich | April 20, 2009 | 
0
I have seen many commercials over the years and never felt the urge to comment one way or the other on any of them until now. ... Read More
Arment Dietrich

Two thumbs up for the new Sprint campaign

By: Arment Dietrich | April 14, 2009 | 
0
I love Sprint’s new commercial for the 3G “Now Network”.  I’m a sucker for a good factoid — there is something about it that draws me in.  And I especially like the call out to Twitter … and the reference to dippers made me laugh.   The campaign is produced by Goodby, Silverstein & Partners in San Francisco and they stand by the statistics being real.  [&hellip... Read More
Arment Dietrich

Reality TV makes me ill

By: Arment Dietrich | April 9, 2009 | 
0
New York Times: “663,000 Jobs Lost in March; Total Tops 5 Million” and “The U.S. unemployment rate reached 8.5 percent, its highest level in a quarter-century, in a sign of the severity of the downturn.”  ... Read More