Gini Dietrich

Edelman Admits They Don’t Know Social Media

By: Gini Dietrich | October 28, 2009 | 
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expected it to be another story about using Gen Y to set up social networking, set strategy, and execute. Imagine my surprise, then, when it [&hellip... Read More
Gini Dietrich

Crowdsourcing the FADS Blog Content

By: Gini Dietrich | October 27, 2009 | 
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my Twitter friends what they would like me to write about and I got some great ideas! * Brad Farris [&hellip... Read More
Gini Dietrich

PR Implications of the Obama/FOX Feud

By: Gini Dietrich | October 25, 2009 | 
My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won’t even stay in the Admiral’s Club while we’re traveling if the station is on. So you can imagine his glee when he heard [&hellip... Read More
Gini Dietrich

Selling Social Media to Your Executive Team: Part Two

By: Gini Dietrich | October 21, 2009 | 
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot about both monitoring and measuring social media, but one of the points that kept coming up was “how do I sell this to my executive team, including [&hellip... Read More
Gini Dietrich

What’s Your Pitch in Today’s Online World?

By: Gini Dietrich | October 19, 2009 | 
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation. Guy #1: I see. Guy #2: What do you do? Guy #1: I am part-owner in one company and full owner in another. [&hellip... Read More
Gini Dietrich

Build Your Online Community

By: Gini Dietrich | October 15, 2009 | 
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients, friends, and peers have mentioned to us that they don’t see it working and are about to give up. But wait! [&hellip... Read More
Gini Dietrich

New FTC Guidelines Should Affect All Who Review Products

By: Gini Dietrich | October 12, 2009 | 
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and honesty for anyone who writes a review for a product, including affiliate marketers, paid tweeters, and bloggers. This isn’t news to you, [&hellip... Read More
Gini Dietrich

Social Media Transparency

By: Gini Dietrich | October 7, 2009 | 
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for another three months. Not the point. The point is, the Wall Street Journal last week wrote a story about entrepreneurs hiring outside consultants [&hellip... Read More
Gini Dietrich

The First #FollowFriday of October

By: Gini Dietrich | October 2, 2009 | 
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I’ll do one of my favorite things. Recommend some Twitter friends for #FollowFriday. @hollisthomases I think I’ve recommended Hollis before, but she’s worth a [&hellip... Read More