Gini Dietrich

What’s Your Pitch in Today’s Online World?

By: Gini Dietrich | October 19, 2009 | 
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation. Guy #1: I see. Guy #2: What do you do? Guy #1: I am part-owner in one company and full owner in another. [&hellip... Read More
Gini Dietrich

Build Your Online Community

By: Gini Dietrich | October 15, 2009 | 
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients, friends, and peers have mentioned to us that they don’t see it working and are about to give up. But wait! [&hellip... Read More
Gini Dietrich

New FTC Guidelines Should Affect All Who Review Products

By: Gini Dietrich | October 12, 2009 | 
This won’t come as news to most of you: Last week the FTC released its new disclosure guidelines for bloggers. I don’t have a vested interest in this as I don’t make money from blogging. And I do believe there should be disclosure and honesty for anyone who writes a review for a product, including affiliate marketers, paid tweeters, and bloggers. This isn’t news to you, [&hellip... Read More
Gini Dietrich

Social Media Transparency

By: Gini Dietrich | October 7, 2009 | 
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for another three months. Not the point. The point is, the Wall Street Journal last week wrote a story about entrepreneurs hiring outside consultants [&hellip... Read More
Gini Dietrich

The First #FollowFriday of October

By: Gini Dietrich | October 2, 2009 | 
It seems everyone in Chicago is waiting in anticipation for the International Olympic Committee to decide if we get to have the summer Olympics in 2016. Even I’m on pins and needles and wish they’d hurry up and decide! While I wait, I’ll do one of my favorite things. Recommend some Twitter friends for #FollowFriday. @hollisthomases I think I’ve recommended Hollis before, but she’s worth a [&hellip... Read More
Gini Dietrich

Rules for Better Engagement: Sometimes It's As Simple As Two Words

By: Gini Dietrich | September 30, 2009 | 
I’m stubborn and I’m a book elitist. For those of you who know me really well, this comes to you as no surprise. I have an English literature degree from a private university. I’ve never read Stephen King because I learned in college that he was for the average reader. It took me a long time before I’d read USA Today because my college advisor told [&hellip... Read More
Gini Dietrich

Real-World Social Media Ideas

By: Gini Dietrich | September 29, 2009 | 
Today I spoke at the Foodservice News Restaurant Business series, a conference created to provide smart business techniques to restaurants owners, operators, and chefs. As I do at the beginning of every speech, I asked the audience a bunch of questions about their use of both the traditional and new communication tools in order to grow their businesses. Never before have I spoken to a group [&hellip... Read More
Gini Dietrich

The September 25 #FollowFriday

By: Gini Dietrich | September 25, 2009 | 
I’ve been a bit lazy on the #FollowFriday blogs the past couple of weeks…mostly because my travel schedule is insane and it’s usually mid-afternoon (like it is now) before I’ve been able to get to it. BUT…enough excuses! I have some new and old Twitter friends to introduce you to today. @3HatsComm I actually met Davina first when she commented on FADS, which drove me to [&hellip... Read More
Gini Dietrich

Does Social Media Belong to PR?

By: Gini Dietrich | September 24, 2009 | 
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is what our industry has been doing for centuries. So why [&hellip... Read More