Jenna Seter

How Online Reputation Management Protects Brands from Crises

By: Jenna Seter | April 24, 2018 | 
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Online reputation management isn't new, but it's certainly something that brands need to be aware of to prevent issues and crises from enveloping their organizations

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Gini Dietrich

Improve Your Social Media Efforts with These Three Tips

By: Gini Dietrich | April 24, 2018 | 
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For 30 days, the Spin Sucks team has been testing and improving their social media efforts. Here are three tips that work, so you can do the same

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Jay Egger

Email Marketing is Not Dead, but Yours Might Be Long Gone

By: Jay Egger | April 23, 2018 | 
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Long live email marketing! It's certainly not dead, but the way your execute yours might be beyond saving. Here are some tips to revive it

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Laura Petrolino

Data-Driven Decision-Making for Communicators Who Don’t Have Time

By: Laura Petrolino | April 23, 2018 | 
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Data-driven decision making is a must for the modern communicator. Unfortunately, it can also seem overwhelming and time-consuming. Laura Petrolino explains how to make strategic data-based decisions effectively and efficiently.

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Gini Dietrich

Gin and Topics: This is How a News Release is Crafted

By: Gini Dietrich | April 20, 2018 | 
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On this week's Gin and Topics, you'll get a behind-the-scenes look at how a news release is created, plus Cardi B, a one-week-old lamb, and more

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Mike Connell

The Big Question: The Mark Zuckerberg Testimony

By: Mike Connell | April 20, 2018 | 
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The Mark Zuckerberg Testimony. Mike Connell wants to know: what are the takeaways that matter to communications pros and marketing practitioners

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Rebekah Iliff

How to Ensure You’re Ready for the Growth PR Evolution

By: Rebekah Iliff | April 19, 2018 | 
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The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator

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Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | April 19, 2018 | 
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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types

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Ken Jacobs

How Business Coaching Differs from Consulting and Mentoring

By: Ken Jacobs | April 18, 2018 | 
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There is a difference between business coaching, consulting, and mentoring. Ken Jacobs is here to explain them all and help you decide which you need

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Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | April 18, 2018 | 
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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up

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