Ali Roth

Improve Your Marketing Strategy with Case Studies and Testimonials

By: Ali Roth | December 12, 2018 | 
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Spotlight customers, tell their stories, and hopefully, you'll equip them to share their stories with others. Ali Roth explains how to adjust your marketing strategy to enable that mission and vision... Read More
Gini Dietrich

12 Days of Christmas: Seven Blogs to Read

By: Gini Dietrich | December 12, 2018 | 
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On the seventh day of Christmas, Spin Sucks gave to me...seven blogs to read, six online courses, five effective storytelling rules, and so much more... Read More
Domenica D'Ottavio

Five Tips for Crafting a Successful Media Pitch

By: Domenica D'Ottavio | December 11, 2018 | 
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The key to crafting a perfect media pitch involves writing something you know will compel the recipient. Domenica D'Ottavio has some tips to perfect your media pitch. ... Read More
Gini Dietrich

12 Days of Christmas: Six Online Courses

By: Gini Dietrich | December 11, 2018 | 
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On the sixth day of Christmas, Spin Sucks gave to you...six online courses, five effective storytelling rules, four productivity tools, three books on writing, two marketing trends, and a professional goal for ... Read More
Susan Moeller

How to Create a SWOT Analysis for Content Marketing

By: Susan Moeller | December 10, 2018 | 
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A comprehensive SWOT analysis of owned and competitor content can supercharge B2B content strategy for the year ahead. Susan Moeller explains how this tried and true tactic can breathe new life into your content creation in ... Read More
Laura Petrolino

12 Days of Christmas: Five Rules of Effective Storytelling

By: Laura Petrolino | December 10, 2018 | 
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Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More
Gini Dietrich

Gin and Topics: Watch Hugh Jackman Perform (and Then Watch Again)

By: Gini Dietrich | December 7, 2018 | 
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This week's Gin and Topics has our fearless leader weak at the knees. See what that is...and what's happened to Robert Downey, Jr... Read More
Mike Connell

The Spin Sucks Question: Setting Yourself Up for Success in 2019

By: Mike Connell | December 7, 2018 | 
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What are you doubling down on next year? What’s been working, what hasn’t? Whether it’s personal, or professional, what are you changing in ... Read More
Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 2

By: Christopher Penn | December 6, 2018 | 
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Christopher S. Penn explains the Exploration phase and addresses the Explore to Predict stages of the Data Lifecycle. We learn to explore and compare our data and provide some context... Read More
Gini Dietrich

12 Days of Christmas: Four Productivity Tools

By: Gini Dietrich | December 6, 2018 | 
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On the fourth day of Christmas, Spin Sucks gives to you...4 productivity tools, 3 books on writing, 2 marketing trends, and a professional goal for ... Read More