The value of PR can be a bit difficult to measure when it comes to value, and being in an industry that is constantly changing certainly doesn’t help the matter. This week, in the #SpinSucksQuestion, Whitney Danhauer wants to know how you measure the value of ... Read More

Just because the product or service you're selling isn't exciting doesn't mean the content you produce for it has to be boring. Whitney Danhauer gives us some tips and tricks to spice up our B2B content marketing... Read More

While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares four tactics to reach new audiences... Read More

Website redesign RFPs can range from useful and informative to downright meaningless boilerplate content. Jon Mikel Bailey tells us how we can do better... Read More

Sometimes just creating content isn't enough to gain expertise in the eyes of Google. Gini Dietrich shows why you need to use good, ol' media relations to extend your reach... Read More

When's the last time you did some maintenance on your website? Chris Williams tells us four checks you should complete every quarter to make sure your site is up to date in the world of web development... Read More

The hip, new trend is toward virtual organizations, but they don't come without their challenges. Gini Dietrich describes the pros and cons...and more pros. ... Read More

There is more to the communications industry than just agency work. Heath Feimster explains how lone “in house” practitioners face some unique challenges in the workforce today... Read More

To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads... Read More

On this week's Gin and Topics, we have movie trailers galore, including Pet Sematary and Yesterday. Gini Dietrich has that and more fun for your viewing pleasure!... Read More