Gini Dietrich

How to Implement the PESO Model, No Matter Your Team’s Size

By: Gini Dietrich | April 7, 2020 | 
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Need to understand how to understand how to implement the PESO Model, no matter the size—or experience—of your team? Gini Dietrich has you covered!... Read More
Laura Petrolino

Business Spring Cleaning: Sparkling Clean Website Performance

By: Laura Petrolino | April 6, 2020 | 
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Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle... Read More
Laura Petrolino

My Hot Mess: How Gini Dietrich Is Coping During a Crisis

By: Laura Petrolino | April 3, 2020 | 
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In a series called My Hot Mess, we'll speak to communicators around the globe about the things they're doing right now to get through this hot mess we call life. Gini Dietrich launches the new series by talking about how she's muddling through... Read More
Gini Dietrich

Five Things to Include In Your Storytelling

By: Gini Dietrich | April 2, 2020 | 
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Gini Dietrich says there are five things, as they relate to storytelling, that will make your business owned media program successful... Read More
Delaney Kline

Five Terrible Media Pitch Examples and What to Learn from Them

By: Delaney Kline | April 1, 2020 | 
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These five media pitch examples from guest author Delaney Kline will help you improve your pitches by showcasing what NOT to do for a successful media pitch. ... Read More
Gini Dietrich

Five Guiding Principles for Marketing During a Crisis

By: Gini Dietrich | March 31, 2020 | 
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You can—and should be—marketing right now. Gini Dietrich has five guiding principles by which to live as you decide what and how to market during a crisis... Read More
Laura Petrolino

65 Questions to Improve Your Social Media Presence Today

By: Laura Petrolino | March 30, 2020 | 
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Laura Petrolino shows you how to clean up your social channels and improve your results with this spring cleaning checklist. ... Read More
Laura Petrolino

Home Office Set-up Ideas for Communicators Who Work from Home

By: Laura Petrolino | March 27, 2020 | 
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Grab home office set-up ideas from the Spin Sucks community to conquer work from home status like a pro. Laura Petrolino will help you find an office for every need. ... Read More
Gini Dietrich

The 10 Mindset Shifts to Get Yourself Through a Crisis, Part 2

By: Gini Dietrich | March 26, 2020 | 
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A decade ago, Dan Sullivan we make mindset shifts, which are as relevant today as they were then. Gini Dietrich outlines what he advises and provides advice, as it relates to a communicator... Read More
Jon Mikel Bailey

Six Steps to Create Super Powered Landing Pages That Convert

By: Jon Mikel Bailey | March 25, 2020 | 
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It's a bird, it's a plane, it's a landing page. Your landing pages are one of your most important digital assets. Guest author, Jon-Mikel Bailey offers six steps to build high-performing landing pages that convert... Read More