Whitney Danhauer

Spin Sucks Question: How Do You Define the Value of PR?

By: Whitney Danhauer | February 22, 2019 | 
The value of PR can be a bit difficult to measure when it comes to value, and being in an industry that is constantly changing certainly doesn’t help the matter. This week, in the #SpinSucksQuestion, Whitney Danhauer wants to know how you measure the value of ... Read More
Whitney Danhauer

Why Creativity is Important in B2B Content Marketing

By: Whitney Danhauer | February 21, 2019 | 
Just because the product or service you're selling isn't exciting doesn't mean the content you produce for it has to be boring. Whitney Danhauer gives us some tips and tricks to spice up our B2B content marketing... Read More
Gini Dietrich

Offsite Content Marketing: Four Tactics to Reach New Audiences

By: Gini Dietrich | February 21, 2019 | 
While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares four tactics to reach new audiences... Read More
Jon Mikel Bailey

Your Web Design RFP Makes Me Cry Real Tears

By: Jon Mikel Bailey | February 20, 2019 | 
Website redesign RFPs can range from useful and informative to downright meaningless boilerplate content. Jon Mikel Bailey tells us how we can do better... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | February 20, 2019 | 
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. Gini Dietrich shows why you need to use good, ol' media relations to extend your reach... Read More
Chris Williams

Four Website Problems to Check for Every Quarter

By: Chris Williams | February 19, 2019 | 
When's the last time you did some maintenance on your website? Chris Williams tells us four checks you should complete every quarter to make sure your site is up to date in the world of web development... Read More
Gini Dietrich

The Pros and Cons (and Pros) of Virtual Organizations

By: Gini Dietrich | February 19, 2019 | 
The hip, new trend is toward virtual organizations, but they don't come without their challenges. Gini Dietrich describes the pros and cons...and more pros. ... Read More
Heather Feimster

The Sole Practitioner: How to Succeed As the Lone Comms Pro

By: Heather Feimster | February 18, 2019 | 
There is more to the communications industry than just agency work. Heath Feimster explains how lone “in house” practitioners face some unique challenges in the workforce today... Read More
Laura Petrolino

The Communicator’s Guide to Successful Hashtag Marketing

By: Laura Petrolino | February 18, 2019 | 
To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads... Read More
Gini Dietrich

Gin and Topics: Movie Trailers Galore!

By: Gini Dietrich | February 15, 2019 | 
On this week's Gin and Topics, we have movie trailers galore, including Pet Sematary and Yesterday. Gini Dietrich has that and more fun for your viewing pleasure!... Read More