It's interesting to think about how our biases affect how we do communications planning. Gini Dietrich helps you understand what you innately know—and how it translates to the work you do... Read More

According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results. Gini Dietrich details what that means for you—and what to do about it... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "How do I convince my leadership to create content?" She also trims her bangs for an all-around good time... Read More

In this article, Gini Dietrich shows you how to create a content plan that uses technology and data to build what's most effective for your audiences... Read More

Gini Dietrich talks about business podcasts—whether or not you should have one and, if so, how to construct it so you don’t sound like everyone else. ... Read More

On this week's AMA, a viewer asked, "What do we need to do to optimize beyond Google (e.g. Bing, DuckDuckGo, Yahoo, etc.)?" Kyle Akerman has all the answers. ... Read More

Is Elon Musk disrupting the PR industry by ignoring the media? Or is this just another narcissistic, ego-driven move by a "visionary" who seems to be able to get away with it... Read More

Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More

The PESO Model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More

In a new series, we ask PESO Model certified students and professionals to join us so they can describe what they've learned, how they're using it in their jobs, and how they're measuring results... Read More