Gini Dietrich

What the Ketchup Conundrum Has to Do with Your Content

By: Gini Dietrich | August 21, 2018 | 
In a Masterclass lesson, Malcolm Gladwell talks about the ketchup conundrum and how you can apply it to your writing. Gini Dietrich shows you how... Read More
Laura Joint

Seven Ways to Seed Your Content and Make it Fly

By: Laura Joint | August 20, 2018 | 
The hard part of content marketing is getting new eyeballs on it. Laura Joint has 7 steps to make it easier to seed content... Read More
Laura Petrolino

Facebook Business Page Update: New Tools to Convert Customers

By: Laura Petrolino | August 20, 2018 | 
Don't let the new Facebook Business Page update scare you. The platform improvements will help businesses engage and convert with customers. Laura Petrolino explains how your organization can take advantage of it. ... Read More
Gini Dietrich

Gin and Topics: Watch the Amazing Rainbow Unicorn Rescue

By: Gini Dietrich | August 17, 2018 | 
On this week's Gin and Topics, you can watch a rainbow unicorn rescue, a cereal birthday cake being made, a sheep stuck in a tire swing, and lots more!... Read More
Mike Connell

The Big Question: What Does Work-Life Balance Mean to You?

By: Mike Connell | August 17, 2018 | 
The Big Question: Mike Connell wants to know what work-life balance means to you, and what do you need to do to achieve it? #SpinSucksQuestion... Read More
Rebekah Iliff

How a Solid Content Strategy Will Rule the Web by 2020

By: Rebekah Iliff | August 16, 2018 | 
A solid content strategy, Rebekah Iliff says it should bolster thought leadership, links to digital coverage, magazine articles, videos, social media numbers, and more... Read More
Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | August 16, 2018 | 
PR is a warm and fuzzy, yet elusive thing that happens for every organization. Gini Dietrich has six tips for every business leader to consider BEFORE they hire a PR firm or professional... Read More
Francesco Montesanto

Buying Your Product Doesn’t Make Me Your Partner

By: Francesco Montesanto | August 15, 2018 | 
What do the Beatles, Uber, Spotify, the airlines, and beer all have in common? They've built business partnerships for the better common good. Francesco Montesanto has more... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 15, 2018 | 
Gini Dietrich asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Ashleigh LeBlanc

Five Ways to Get Necessary Files From Your Graphic Designer

By: Ashleigh LeBlanc | August 14, 2018 | 
It's a conundrum we've all faced: you hire a graphic designer, they do great work, but when you ask for the files, they say it'll cost more. What do you do? Ashleigh LeBlanc provides some tips to avoid the situation, altogether... Read More