Gini Dietrich

12 Days of Christmas: One Mindset Shift Communicators Need to Master

By: Gini Dietrich | December 1, 2020 | 
On the first day of Christmas, Spin Sucks gave to me... it's the first day of our annual 12 Days of Christmas series with one mindset shift communicators must make in order to achieve your goals in 2021 and beyond. ... Read More
Nikki Little

Why Integrated Communications Is the Future of Public Relations

By: Nikki Little | November 30, 2020 | 
Integrated communications is aligning your messaging across all channels, which Nikki LIttle says is possible with a fully implemented PESO Model program... Read More
Gini Dietrich

The Perfect Plan to Avoid Productive Procrastination

By: Gini Dietrich | November 24, 2020 | 
If you’ve ever faced a daunting task, you know what it’s like to do productive procrastination. Gini Dietrich provides a plan to get yourself past that so you can accomplish all the things... Read More
Brit Booth

Five Tips for Building a Marketing Team from Scratch

By: Brit Booth | November 23, 2020 | 
It might be tempting to recruit a dream marketing team of established specialists. But at a startup, you don’t hire superstars — you make superstars. Brit Booth shows you how... Read More
Gini Dietrich

AMA: Choosing an eBook Format for Your Lead Generation Efforts

By: Gini Dietrich | November 20, 2020 | 
In the Spin Sucks Community, there recently was quite a lively conversation about lead generation and formats for your content. Gini Dietrich is here to answer all of your questions... Read More
Gini Dietrich

Use Content to Drive Your PESO Model and Metrics

By: Gini Dietrich | November 19, 2020 | 
In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take... Read More
Gini Dietrich

A Four-Step Framework for Your Professional Development

By: Gini Dietrich | November 17, 2020 | 
There is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it all for you here... Read More
Emma Haddad

New Research: Communicators Are Launching DEI Initiatives

By: Emma Haddad | November 16, 2020 | 
We have entered an age of stakeholder capitalism in which an organization’s words need to align with its actions. Today, the lack of diversity and inclusion poses social risks to an organization, according to a new study from MuckRack... Read More
Gini Dietrich

AMA: How Can I Create Content When My SMEs Won’t Cooperate?

By: Gini Dietrich | November 13, 2020 | 
A Spin Sucks Community member recently asked how to create content if the SMEs won't participate. Gini Dietrich has the answer in this week's ... Read More
Gini Dietrich

Use the PESO Model to Supercharge Your PR Program

By: Gini Dietrich | November 12, 2020 | 
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO Model for your PR program. Gini Dietrich shows you how... Read More