Ashton Meisner

How to Use Data-Driven Marketing and Beat Competitors

By: Ashton Meisner | April 2, 2019 | 
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Without checking your data regularly, you'll fall behind your competitors. Ashton Meisner tells us how to use data-driven marketing to change that... Read More
Gini Dietrich

How to Pitch (Almost) Anything and Get Accepted (A Lot More Often)

By: Gini Dietrich | April 2, 2019 | 
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There is one way—and only one way—to have your media pitches end up successful without falling on deaf ears. Gini Dietrich outlines it for you here... Read More
Emily Ho

Five Ways to Save Your Influencer Outreach from the Trash

By: Emily Ho | April 1, 2019 | 
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Influencer outreach often comes across as lazy and impersonal. Emily Ho breaks down what we need to know and do to make influencer outreach a success... Read More
Laura Petrolino

Professional Ethics and a Communicator’s Ethical Responsibility

By: Laura Petrolino | April 1, 2019 | 
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Communicators have many responsibilities and opportunities when it comes to professional ethics. Laura Petrolino explains why it's an important topic for our industry. ... Read More
Whitney Danhauer

The Whitney Sour: A Psycho Cat, Dysfunctional Superheroes, and More!

By: Whitney Danhauer | March 29, 2019 | 
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With Gini Dietrich away, Whitney Danhauer takes over Gin and Topics this week with her own version—the Whitney Sour! Check out some of her favorite videos in today's post... Read More
Whitney Danhauer

Spin Sucks Question: Pick Your Content Medium Poison

By: Whitney Danhauer | March 29, 2019 | 
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What's your preferred content medium? Whitney Danhauer loves video, but that wasn't the choice for most people in our #SpinSucksQuestion... Read More
Whitney Danhauer

#PRStudChat with Martin Waxman: PR Curriculum 3.0

By: Whitney Danhauer | March 28, 2019 | 
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In the March edition of the #PRStudChat, our guest of honor was our very own Martin Waxman talking about PR curriculum and how things are changing... Read More
Gini Dietrich

Unlimited Vacation Time Policies: What’s the Catch?

By: Gini Dietrich | March 28, 2019 | 
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Unlimited vacation time can't come with stipulations to be truly effective. Gini Dietrich digs into why this perk can't shouldn't have a catch... Read More
Sandy Pell

How to Build a Communications Network In Your City

By: Sandy Pell | March 27, 2019 | 
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Building a communications network is easier than you think. Sandy Pell offers tips and advice and shows why you shouldn't wait for someone else to make the first move... Read More
Martin Waxman

Putting the AI in Public Relations

By: Martin Waxman | March 27, 2019 | 
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AI's exploding and affecting our work and lives. Yet where does public relations fit and what will our role be? Martin Waxman explores options... Read More