Clients are often very excited when they sign on with a new communications firm, but the wind goes out of their sails quickly if the onboarding stinks. Gini Dietrich has more... Read More

Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More

In this edition of the #SpinSucksQuestion, Whitney Danhauer asks the community to suggest their favorite and most useful mobile apps... Read More

The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways... Read More

Data science is becoming an increasingly important part of the communications toolkit. In the latest #SpinSucksAMA, Dr. Alex Sevigny shares some essential insights and tools. ... Read More

If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how... Read More

Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect. ... Read More

Stranger Things and the lack of technology in the '80s made us wonder what tech we couldn't live without. That's what Whitney Danhauer asked in the #SpinSucksQuestion... Read More

Cross your fingers marketing means we've spent far too long relying on hope as a strategy, which isn't good. Gini Dietrich says you need a predictable new business program instead... Read More

There are many great HR videos communicators can use for marketing. And vice versa. Tony Gnau offers tips on how to share already produced video content and achieve company goals. ... Read More