Mike Connell

#PRStudChat: Digital Corporate Reputation

By: Mike Connell | May 31, 2018 | 
What is Digital Corporate Reputation? Edelman's Mike Schaffer hosts May's #PRStudChat to help us understand what it means, and why it is so important... Read More
Gini Dietrich

How to Change Your Mindset to Reach Your Goals

By: Gini Dietrich | May 31, 2018 | 
We humans are meaning-making machines, which means if we don't have time to do something, we don't have time to do it. Here is how to change your mindset and make time for your priorities... Read More
Cassie Gonzalez

Maintaining the R in PR: Media Relations Done Right

By: Cassie Gonzalez | May 30, 2018 | 
With AI and automation and everything that makes our lives easier, we forget the most important part of media relations is the relationship. Cassie Gonzalez has more... Read More
Gini Dietrich

The Spin Sucks Podcast Launch Team

By: Gini Dietrich | May 30, 2018 | 
The Spin Sucks podcast is nearing its public launch and we are looking for launch team participants. Learn more about what you get when you participate... Read More
Mark Thomson

Factors Shaping Content Marketing Halfway Through the Year

By: Mark Thomson | May 29, 2018 | 
We are halfway through 2018 and the content marketing world is not falling. It is, however, shifting. Mark Thomson has what you can expect for the rest of the year... Read More
Laura Petrolino

Summer Public Relations Professional Development: Read and Write

By: Laura Petrolino | May 29, 2018 | 
Summer is the perfect time to prioritize your public relations professional development. Laura Petrolino shares several action steps to do so with reading and writing. ... Read More
Kathryn Mason

Rebranding: Not Just a Name, But a State of Mind

By: Kathryn Mason | May 24, 2018 | 
A case study on the importance of rebranding, how to do it, what it looks like when it's finished, and how much better you'll feel... Read More
Gini Dietrich

Measurement in the PESO Model: Part Two

By: Gini Dietrich | May 24, 2018 | 
In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against... Read More
Margaret Reid

Six Reasons Brands Should Embrace Local SEO

By: Margaret Reid | May 23, 2018 | 
The world, while round in shape, is flat when it comes to business. But how relevant are you in with local SEO? Here are six reasons to embrace it now... Read More
Laura Petrolino

25 Free Digital Marketing Tools for Small Organizations

By: Laura Petrolino | May 23, 2018 | 
Communicators are supposed to solve organizations' troubles, and they're to do it with limited resources. Laura Petrolino has 25 free digital marketing tools to help... Read More