The PESO model course, which comes to you from PRSA and Spin Sucks, is ready for you to learn how to build your integrated, and measurable, program. Gini Dietrich has all the details... Read More

Media relations programs are a cost-effective, credible way to reach your key audiences. Olivia Tormento offers useful tips on how to improve your efforts... Read More

At a high level, there are two types of crisis you’re likely to run into. Gini Dietrich has how to handle the crisis communications in both instances... Read More

Digital public relations is more than traditional communications tactics applied in the digital world. Tom Buckland offers tips to help you shift your strategy... Read More

These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success... Read More

How do you create a brand voice that's unique, memorable, and attractive to customers? Whitney Danhauer asked for ideas in our #SpinSucksQuestion... Read More

This isn't Betsy Cooper's first time as an agency owner. But she learned from her mistakes, and shares her lessons on how to be a successful entrepreneur... Read More

It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them... Read More

Adding online video to your marketing strategy? @CBCNewshound explains which platforms are best, and why it can all change at a moment's notice... Read More

In a recent Google search, Gini Dietrich discovered the PESO model graphic has been stolen and robbed of its copyright. Many, many times... Read More