These five common things can sabotage your PR proposal. Laura Petrolino explains what they are, why you should remove them, and what you can do instead. ... Read More

On this week's Gin and Topics, we have the making of a super hero, Tiffany Haddish taking Will and Jada Pinkett Smith on a swamp tour, and more!... Read More

On the July Spin Sucks Fireside Chat, Gini Dietrich chats with Tyler Brown about digital communications, his former role at the RNC, and Sean Spicer... Read More

Thinking of launching in solopreneurship? Should you quit your day job first? What does it take to become a solopreneur? Paula Kiger tackles the pros and cons of being a solopreneur. ... Read More

Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer... Read More

What do you do for your professional development? How do you challenge yourself? Corina Manea says the hardest thing of all is to unlearn things. She explains... Read More

Ah, the summer doldrums. It's hard to be motivated when kids are home. But here are four ways to help you generate blog post ideas and beat your blues... Read More

Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains... Read More

The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not ... Read More

What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos. ... Read More