Gini Dietrich

The PESO Model Course with PRSA is Here! It’s Really Here!

By: Gini Dietrich | April 10, 2019 | 
The PESO model course, which comes to you from PRSA and Spin Sucks, is ready for you to learn how to build your integrated, and measurable, program. Gini Dietrich has all the details... Read More
Olivia Tormento

Media Relations Greatest Hits: Tips to Improve Your Efforts

By: Olivia Tormento | April 9, 2019 | 
Media relations programs are a cost-effective, credible way to reach your key audiences. Olivia Tormento offers useful tips on how to improve your efforts... Read More
Gini Dietrich

Four Things to Include in Every Crisis Communications Plan

By: Gini Dietrich | April 9, 2019 | 
At a high level, there are two types of crisis you’re likely to run into. Gini Dietrich has how to handle the crisis communications in both instances... Read More
Tom Buckland

What Does Digital Public Relations Mean in 2019?

By: Tom Buckland | April 8, 2019 | 
Digital public relations is more than traditional communications tactics applied in the digital world. Tom Buckland offers tips to help you shift your strategy... Read More
Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 8, 2019 | 
These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success... Read More
Whitney Danhauer

Spin Sucks Question: Tips for Creating a Brand Voice

By: Whitney Danhauer | April 5, 2019 | 
How do you create a brand voice that's unique, memorable, and attractive to customers? Whitney Danhauer asked for ideas in our #SpinSucksQuestion... Read More
Betsy Cooper

Not My First Rodeo: An Agency Owner’s Experience

By: Betsy Cooper | April 4, 2019 | 
This isn't Betsy Cooper's first time as an agency owner. But she learned from her mistakes, and shares her lessons on how to be a successful entrepreneur... Read More
Gini Dietrich

The 16 Things Every Communications Plan Should Include

By: Gini Dietrich | April 4, 2019 | 
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them... Read More
David Downey

Perfecting Your Marketing Strategy for Online Video

By: David Downey | April 3, 2019 | 
Adding online video to your marketing strategy? @CBCNewshound explains which platforms are best, and why it can all change at a moment's notice... Read More
Gini Dietrich

Adapting the PESO Model as Your Own is Theft

By: Gini Dietrich | April 3, 2019 | 
In a recent Google search, Gini Dietrich discovered the PESO model graphic has been stolen and robbed of its copyright. Many, many times... Read More