Watch a magic trick that will blow your mind, and leave you wondering how the heck it was done. That and more fun on this week's Gin and Topics... Read More

This week on the #SpinSucksQuestion, Mike Connell wants to know about building trust. What have you done to build it? What would you do differently... Read More

When blogs are more widely read than traditional media, and communication includes texting, emoji, and DMing, how important is media pitching? #PRStudChat... Read More

We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. Gini Dietrich says it's time to stand up for the profession... Read More

Social media is important for brands, but social activity fills a deep pool, and not everyone can dive as deep as they’d like for actionable insight. Irene Malatesta has more... Read More

The next time someone pulls out their phone to take a picture or pays a woman a compliment, watch how she reacts. Gini Dietrich says it's time for women to knock it off... Read More

In today's era of fake news and alternative facts, spin continues to suck. Which is why authenticity has become even more relevant and important. Doug Simon has more... Read More

The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it... Read More

The job of the communicator never ends. To evolve and improve, one must invest in professional development. Kevin Anselmo offers some options... Read More

Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More