Betsy Decillis

Work and the Holidays: How to Deal with Anxiety and Depression

By: Betsy Decillis | December 27, 2018 | 
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With the holidays upon us, the world may be scary for many right now--especially those with anxiety and depression. Betsy Decillis shares some ways to cope... Read More
Brendon O'Donovan

Making Earned Media the Star of Your PESO Program

By: Brendon O'Donovan | December 27, 2018 | 
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Digital communications changes fast. We have data available like never before. Brendon O'Donovan explains how PR teams can have impact right alongside marketing teams with earned media. ... Read More
Paula Kiger

Shared Media: How Black and White Newsprint Led to a Vibrant Community

By: Paula Kiger | December 26, 2018 | 
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What better way to get to know potential clients than to invite them onto your balcony and into your living room every Sunday morning? Paula Kiger explains the vibrant community that has grown out of newsprint. ... Read More
Laura Petrolino

Four Tiers of Successful Business Innovation for PR Firms

By: Laura Petrolino | December 26, 2018 | 
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Business innovation for PR firms requires facilitation from the top down. Laura Petrolino explains the four tiers of business innovation required for success... Read More
Gini Dietrich

Gin and Topics: Glitter Bombs and The Story of Christmas

By: Gini Dietrich | December 21, 2018 | 
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On this week's Gin and Topics, watch several consumer brands crush their YouTube ads. So much so that we all sit with rapt attention for several minutes. ... Read More
Mike Connell

The Spin Sucks Question: Best Gifts for Communicators

By: Mike Connell | December 21, 2018 | 
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What are the best gifts for people in our profession? Mike Connell polls the Spin Sucks peeps for their Best Gifts for Communicators ideas... Read More
Nathan Sykes

5 Ways to Take Your Local Marketing to the Next Level

By: Nathan Sykes | December 20, 2018 | 
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Nathan Sykes shares five actions you can take to bring your local marketing, and your profits, to the next level... Read More
Gini Dietrich

12 Days of Christmas: Twelve Most Read Guest Blog Posts

By: Gini Dietrich | December 20, 2018 | 
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On the twelfth Day of Christmas, Spin Sucks gave to me…12 most-read guest blog posts, 11 software and tools, 10 books for communicators, and so much more!... Read More
Raul Harman

How to Effectively Use Word-of-Mouth Marketing

By: Raul Harman | December 19, 2018 | 
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Customers don’t want you to talk about how awesome your brand is. They want to know and understand what your customers have to say about you. Raul Harman shares how to best use word-of-mouth marketing. ... Read More
Gini Dietrich

12 Days of Christmas: Eleven Software and Tools

By: Gini Dietrich | December 19, 2018 | 
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On the eleventh day of Christmas, Spin Sucks gave to me…11 software and tools, 10 books for communicators, nine PR pros to follow, and so much more!... Read More