Gini Dietrich

Gin and Topics: This Magic Trick Will Blow Your Mind

By: Gini Dietrich | September 28, 2018 | 
0
Watch a magic trick that will blow your mind, and leave you wondering how the heck it was done. That and more fun on this week's Gin and Topics... Read More
Mike Connell

The Big Question: How Are You Building Trust?

By: Mike Connell | September 28, 2018 | 
0
This week on the #SpinSucksQuestion, Mike Connell wants to know about building trust. What have you done to build it? What would you do differently... Read More
Mike Connell

#PRStudChat: The Mysteries of Media Pitching

By: Mike Connell | September 27, 2018 | 
0
When blogs are more widely read than traditional media, and communication includes texting, emoji, and DMing, how important is media pitching? #PRStudChat... Read More
Gini Dietrich

PR is Not Just Media Relations (Yes, Again!)

By: Gini Dietrich | September 27, 2018 | 
0
We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. Gini Dietrich says it's time to stand up for the profession... Read More
Irene Malatesta

Social Intelligence Insights for Social Media Pros

By: Irene Malatesta | September 26, 2018 | 
0
Social media is important for brands, but social activity fills a deep pool, and not everyone can dive as deep as they’d like for actionable insight. Irene Malatesta has more... Read More
Gini Dietrich

Why Women Are So Incredibly Hard On Themselves

By: Gini Dietrich | September 26, 2018 | 
0
The next time someone pulls out their phone to take a picture or pays a woman a compliment, watch how she reacts. Gini Dietrich says it's time for women to knock it off... Read More
Doug Simon

Authenticity: The Opposite of Spin

By: Doug Simon | September 25, 2018 | 
0
In today's era of fake news and alternative facts, spin continues to suck. Which is why authenticity has become even more relevant and important. Doug Simon has more... Read More
Gini Dietrich

Shared Media: A Deep(er) Dive into Its Place in the PESO Model

By: Gini Dietrich | September 25, 2018 | 
0
The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it... Read More
Kevin Anselmo

Can Investing in the Stock Market Help Your Professional Development?

By: Kevin Anselmo | September 24, 2018 | 
0
The job of the communicator never ends. To evolve and improve, one must invest in professional development. Kevin Anselmo offers some options... Read More
Laura Petrolino

The Communicator’s Ultimate User-Generated Content Guide

By: Laura Petrolino | September 24, 2018 | 
0
Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More