What is Digital Corporate Reputation? Edelman's Mike Schaffer hosts May's #PRStudChat to help us understand what it means, and why it is so important... Read More

We humans are meaning-making machines, which means if we don't have time to do something, we don't have time to do it. Here is how to change your mindset and make time for your priorities... Read More

With AI and automation and everything that makes our lives easier, we forget the most important part of media relations is the relationship. Cassie Gonzalez has more... Read More

The Spin Sucks podcast is nearing its public launch and we are looking for launch team participants. Learn more about what you get when you participate... Read More

We are halfway through 2018 and the content marketing world is not falling. It is, however, shifting. Mark Thomson has what you can expect for the rest of the year... Read More

Summer is the perfect time to prioritize your public relations professional development. Laura Petrolino shares several action steps to do so with reading and writing. ... Read More

A case study on the importance of rebranding, how to do it, what it looks like when it's finished, and how much better you'll feel... Read More

In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against... Read More

The world, while round in shape, is flat when it comes to business. But how relevant are you in with local SEO? Here are six reasons to embrace it now... Read More

Communicators are supposed to solve organizations' troubles, and they're to do it with limited resources. Laura Petrolino has 25 free digital marketing tools to help... Read More