The PESO model is a total no-brainer for 2020 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles... Read More

These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them... Read More

This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers. ... Read More

February is PESO model learning month and Gini Dietrich lists resources all over the web to help you take it from theory to practice in a short amount of time... Read More

Long-form content or blog posts help you establish authority and trust—and boost SEO. Agency owner Chris Craft offers strategies and tips on how to get started... Read More

There are lots of options for podcasting in PR, including micro-podcasts and smart device audio. Gini Dietrich breaks it all down for you here... Read More

Without this important factor, your client relationships will fall short. Laura Petrolino explains what it is and how you can use it to build exceptional client relationships. ... Read More

There are 3 steps necessary to create an effective employee brand ambassador program. Laura Petrolino details them, as well as the importance of having one... Read More

Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker... Read More

What can you do to stand out and get journalists to bite on your story leads when they’re inundated by pitches? Travis Claytor shares seven tips for media relations success... Read More