Gini Dietrich

Gin and Topics: This is the Only Anti-Aging Secret You’ll Need

By: Gini Dietrich | September 21, 2018 | 
Gini Dietrich finally releases the fountain of youth. This is the only anti-aging secret you will ever need. That and more on this week's Gin and Topics... Read More
Mike Connell

The Big Question: What Are Your Biggest Paid Media Challenges?

By: Mike Connell | September 21, 2018 | 
This week, Mike Connell asks: are paid tactics a part of your communications toolkit? What are your biggest paid media challenges? #SpinSucksQuestion... Read More
Erik Huddleston

How to Prove Measurable Success with PR Attribution

By: Erik Huddleston | September 20, 2018 | 
Erik Huddleston, the CEO at TrendKite, says PR attribution is the single biggest opportunity to secure better budgets to deliver better results. (We agree!)... Read More
Gini Dietrich

The Key Traits of a Successful Entrepreneur

By: Gini Dietrich | September 20, 2018 | 
Most of the workforce will be freelancers by 2027, but that doesn't necessarily mean you'll be an entrepreneur. Gini Dietrich outlines the key traits to help you decide... Read More
Tom Augenthaler

How B2Bs Can Leverage Influencer Marketing

By: Tom Augenthaler | September 19, 2018 | 
B2B brands always think what works for B2C doesn't work for them. But Tom Augenthaler outlines why, in the case of influencer marketing, that's not true... Read More
Gini Dietrich

How to Build Trust in the Era of Fake News

By: Gini Dietrich | September 19, 2018 | 
Building brand trust is even harder today because fake news and alternative facts are rampant. Gini Dietrich provides 5 ways to get around the challenges... Read More
Emil Kristensen

How to Future-Proof Your Digital Strategy Using AI

By: Emil Kristensen | September 18, 2018 | 
For your digital strategy, would you rather interpret big data alone? Or do you prefer AI to help you dissect it? Emil Kristensen provides tips and tools... Read More
Gini Dietrich

Earned Media: The Three Foundational Pillars for Success

By: Gini Dietrich | September 18, 2018 | 
Earned media is the backbone of a communications plan, because it allows your brand to develop the right kind of recognition, trustworthiness, and authority... Read More
Lukas Treu

Content Marketing Lessons from “Ambulance Chasers”

By: Lukas Treu | September 17, 2018 | 
Sometimes content marketing lessons come from the most unusual of locations. This time, it's while Lukas Treu watched ambulance chasers... Read More
Laura Petrolino

Not Achieving Your Career Goals?

By: Laura Petrolino | September 17, 2018 | 
If you find yourself consistently failing to achieve your career goals, the fear of rejection might be at fault. Laura Petrolino explains how to overcome it. ... Read More