Gini Dietrich

The #1 Thing Journalists Want from Communicators

By: Gini Dietrich | March 23, 2021 | 
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Earned media is a long game and a new survey from MuckRack shows that one-on-one relationships rule the tactic when it comes to getting coverage... Read More
Nick Chasinov

Now Is the Perfect Time to Capture Your Audience’s Attention

By: Nick Chasinov | March 22, 2021 | 
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Nick Chasinov from Teknicks has four ways to capture your audience's attention and make your content applicable and engaging for the best inbound marketing results. ... Read More
Gini Dietrich

AMA: Quarantine (AGAIN), Business Books, KPIs, and More

By: Gini Dietrich | March 19, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich discusses hybrid school schedules, KPIs for earned media efforts, business books to read, and more... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Driving Revenue

By: Gini Dietrich | March 18, 2021 | 
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In this third of a seven-part series, Gini Dietrich teaches you how the PESO Model drives revenue without changing your conversion or close rates one iota. ... Read More
Gini Dietrich

What Values-based Marketing Looks Like In 2021 and Beyond

By: Gini Dietrich | March 16, 2021 | 
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Many of us have spent our entire careers being told to keep our values and our stances on polarizing issues private, but Gini Dietrich says values-based marketing is the future... Read More
Annabel Maw

Digital Gatherings Have Changed the Experiential Marketing Game

By: Annabel Maw | March 15, 2021 | 
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When large-scale live events suddenly stopped happening and experiential marketing touchpoints went digital, Annabel Maw says opportunities abound!... Read More
Gini Dietrich

AMA: KPIs, Crisis Comms, Ignorant Tweets, and Skinny Jeans

By: Gini Dietrich | March 12, 2021 | 
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On this week's AMA, Gini Dietrich answers questions from the community about crisis communications, KPIs, ignorant tweets, and skinny jeans... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: How It Works

By: Gini Dietrich | March 11, 2021 | 
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The PESO Model has the potential to drive more qualified leads than any other marketing function. In the second of this seven-part series, Gini Dietrich shows you how... Read More
Gini Dietrich

The Burden of Women “Having It All” In a Post-COVID World

By: Gini Dietrich | March 9, 2021 | 
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One year into the coronavirus pandemic, women are not OK and are leaving the workforce in droves—up to three million and counting. Gini Dietrich describes the level of exhaustion facing most and what we can do about it... Read More
Becky Ruyle

Canceled In-Person Events? Reallocate Your Spend to Content

By: Becky Ruyle | March 8, 2021 | 
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Becky Ruyle says the solution to canceled in-person events is to diversify your marketing strategy by incorporating content marketing... Read More