Helvis Smoteks

How PR Professionals Can Use Reddit for Marketing

By: Helvis Smoteks | November 16, 2017 | 
Online interactions are crucial these days. Reddit for marketing can be a huge windfall when building awareness and interacting with a segmented population
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Gini Dietrich

How We Work: Meetings, Collaboration, and Project Management

By: Gini Dietrich | November 16, 2017 | 
In the second of our series on How We Work, we cover meetings, collaboration, and project management, along with the tools that help us achieve success
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Kelvin Fogarty

Finding Motivation to Write: Tips for Content Marketing Inspiration

By: Kelvin Fogarty | November 15, 2017 | 
Content marketing is the ultimate tool to help sell a product or service before, during, and after its launch. But how do you stay motivated to write
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Gini Dietrich

The Complete Guide to Using Instagram for Business

By: Gini Dietrich | November 15, 2017 | 
You're a pro at using Instagram personally, but shy away from it at work. No need! This is the complete guide to using Instagram for business
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Matias Rodsevich

Seven Tips for Crafting a Winning Story Pitch

By: Matias Rodsevich | November 14, 2017 | 
Crafting a winning story pitch requires some PR expertise and a punchy headline. Your pitch should tell a story that will capture journalists' attention
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Gini Dietrich

Content Creation Series: How to Research Your Content Plan

By: Gini Dietrich | November 14, 2017 | 
In the second of the Content Creation Series, we tackle how to research your content plan with priority keywords, Google, and Moz.
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Michael Smart

Beautiful PR Writing that Stinks at Achieving Anything

By: Michael Smart | November 13, 2017 | 
The PR pro must master their audience to achieve results. If they don't, they end up with beautiful PR writing that stinks at achieving anything
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Laura Petrolino

How to Create Successful User-Generated Content Campaigns

By: Laura Petrolino | November 13, 2017 | 
Create successful user-generated content campaigns for your business with this step-by-step guide from Laura Petrolino. Every business can leverage UGC to drive customers and sales.
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Gini Dietrich

Gin and Topics: The Deadline for Healthcare is Fast Approaching

By: Gini Dietrich | November 10, 2017 | 
On this week's Gin and Topics, Jimmy Kimmel reminds us to go to healthcare.gov to sign up for insurance. That, Jennifer Lawrence, Stranger Things, and more
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Mike Connell

The Big Question: What Are a PR Pro’s Favorite News Sources?

By: Mike Connell | November 10, 2017 | 
In this week's The Big Question, we want to know what your go-to news sources are for industry and global information. Mike Connell curates several experts
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