Karen Winner

Use Marketing Analytics to Drive Strategy and Increase Sales

By: Karen Winner | December 18, 2018 | 
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Marketing plays an increasingly larger role in moving buyers through their decision process. Karen Winner explains how to use marketing analytics to your advantage. ... Read More
Gini Dietrich

12 Days of Christmas: Ten Books for Communicators

By: Gini Dietrich | December 18, 2018 | 
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On the tenth day of Christmas, Spin Sucks gave to me...10 books for communicators, nine PR pros to follow, eight podcasts to subscribe to, and so much more!... Read More
Richard Larson

Watch Commercials and Become a Better Marketer

By: Richard Larson | December 17, 2018 | 
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Richard Larson explains communications pros should focus on online video for business purposes. And that means they need to watch commercials... Read More
Laura Petrolino

12 Days of Christmas: Nine PR Pros You Must Follow

By: Laura Petrolino | December 17, 2018 | 
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These nine PR pros have been nominated by their peers as being some of the best and brightest of our profession. Make sure you are following all of them. ... Read More
Gini Dietrich

Gin and Topics: It’s the Mattie Dietrich Show

By: Gini Dietrich | December 14, 2018 | 
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On this week's Gin and Topics, we let Mattie Dietrich take over—in honor of her birthday. So wish her a happy birthday and enjoy her special show... Read More
Mike Connell

The Spin Sucks Question: Communication Trends in 2019

By: Mike Connell | December 14, 2018 | 
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This week's Spin Sucks Question looks to the future: What are the top trends, innovations, or opportunities that you’re looking forward to in the new year... Read More
Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 3

By: Christopher Penn | December 13, 2018 | 
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The goal has been to outline how you can make better use of data, how to think about managing data, how to think about processing it, and the cycle you should go through with your data to make it more useful. Christopher S. Penn explains how to incorporate phase three: Production. ... Read More
Gini Dietrich

12 Days of Christmas: Eight Podcasts to Subscribe to

By: Gini Dietrich | December 13, 2018 | 
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On the eighth day of Christmas, Spin Sucks gave to me...8 podcasts to subscribe to, 7 blogs to read, 6 online courses, 5 effective storytelling rules & more... Read More
Ali Roth

Improve Your Marketing Strategy with Case Studies and Testimonials

By: Ali Roth | December 12, 2018 | 
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Spotlight customers, tell their stories, and hopefully, you'll equip them to share their stories with others. Ali Roth explains how to adjust your marketing strategy to enable that mission and vision... Read More
Gini Dietrich

12 Days of Christmas: Seven Blogs to Read

By: Gini Dietrich | December 12, 2018 | 
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On the seventh day of Christmas, Spin Sucks gave to me...seven blogs to read, six online courses, five effective storytelling rules, and so much more... Read More