Without checking your data regularly, you'll fall behind your competitors. Ashton Meisner tells us how to use data-driven marketing to change that... Read More

There is one way—and only one way—to have your media pitches end up successful without falling on deaf ears. Gini Dietrich outlines it for you here... Read More

Influencer outreach often comes across as lazy and impersonal. Emily Ho breaks down what we need to know and do to make influencer outreach a success... Read More

Communicators have many responsibilities and opportunities when it comes to professional ethics. Laura Petrolino explains why it's an important topic for our industry. ... Read More

With Gini Dietrich away, Whitney Danhauer takes over Gin and Topics this week with her own version—the Whitney Sour! Check out some of her favorite videos in today's post... Read More

What's your preferred content medium? Whitney Danhauer loves video, but that wasn't the choice for most people in our #SpinSucksQuestion... Read More

In the March edition of the #PRStudChat, our guest of honor was our very own Martin Waxman talking about PR curriculum and how things are changing... Read More

Unlimited vacation time can't come with stipulations to be truly effective. Gini Dietrich digs into why this perk can't shouldn't have a catch... Read More

Building a communications network is easier than you think. Sandy Pell offers tips and advice and shows why you shouldn't wait for someone else to make the first move... Read More

AI's exploding and affecting our work and lives. Yet where does public relations fit and what will our role be? Martin Waxman explores options... Read More