Marketing plays an increasingly larger role in moving buyers through their decision process. Karen Winner explains how to use marketing analytics to your advantage. ... Read More

On the tenth day of Christmas, Spin Sucks gave to me...10 books for communicators, nine PR pros to follow, eight podcasts to subscribe to, and so much more!... Read More

Richard Larson explains communications pros should focus on online video for business purposes. And that means they need to watch commercials... Read More

These nine PR pros have been nominated by their peers as being some of the best and brightest of our profession. Make sure you are following all of them. ... Read More

On this week's Gin and Topics, we let Mattie Dietrich take over—in honor of her birthday. So wish her a happy birthday and enjoy her special show... Read More

This week's Spin Sucks Question looks to the future: What are the top trends, innovations, or opportunities that you’re looking forward to in the new year... Read More

The goal has been to outline how you can make better use of data, how to think about managing data, how to think about processing it, and the cycle you should go through with your data to make it more useful. Christopher S. Penn explains how to incorporate phase three: Production. ... Read More

On the eighth day of Christmas, Spin Sucks gave to me...8 podcasts to subscribe to, 7 blogs to read, 6 online courses, 5 effective storytelling rules & more... Read More

Spotlight customers, tell their stories, and hopefully, you'll equip them to share their stories with others. Ali Roth explains how to adjust your marketing strategy to enable that mission and vision... Read More

On the seventh day of Christmas, Spin Sucks gave to me...seven blogs to read, six online courses, five effective storytelling rules, and so much more... Read More