In today's digital world, social media certification won't only give you a leg up, it's a necessity to grow your career or bring on new clients... Read More

Mark Cuban wrote the 12 Rules for Startups, which included why you should never hire a PR firm. We hate to argue with The Man, but he's wrong. Here's why... Read More

We often think only big companies can have intern programs. Here's how to create a social media internship that attracts star talent without a large budget... Read More

Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More

On this week's Gin and Topics, Jimmy Kimmel asks celebrities to read texts from their mothers, Sandra Bullock answers Ellen's questions, and lots more fun... Read More

The GDPR deadline looms and Mike Connell wants to know: are you ready? If so, what did you have to do? If not, what questions do you still have... Read More

Going out on your own is one of the hardest decisions you'll make as a solopreneur. Margaret Jarrett helps you decide if it's the right one for you... Read More

There are three parts to PR metrics in the PESO model and this is the first from Gini Dietrich, which starts with vanity and data-driven metrics... Read More

Affiliate marketing doesn't exist in a silo. Michael Quoc shows us how to weave affiliate marketing into the PESO model mix... Read More

In the final of a four-part series on what to include in your blog checklist, Gini Dietrich provides five ways to promote your content once it's published... Read More