Gini Dietrich

How Our Biases Affect Our Communications Plans

By: Gini Dietrich | January 12, 2021 | 
0
Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More
Gini Dietrich

Why Communicators Must (Finally) Embrace the PESO Model

By: Gini Dietrich | January 5, 2021 | 
47
The PESO Model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More
Nicole Sklitsis

Effective Communications Lies Within the PESO Model

By: Nicole Sklitsis | January 4, 2021 | 
0
In a new series, we ask PESO Model certified students and professionals to join us so they can describe what they've learned, how they're using it in their jobs, and how they're measuring results... Read More
Gini Dietrich

12 Days of Christmas: 12 Popular Guest Blog Posts

By: Gini Dietrich | December 16, 2020 | 
0
On the 12th day of Christmas, Spin Sucks is celebrating you—the guest authors we've had over the years, some as far back as ... Read More
Gini Dietrich

12 Days of Christmas: 11 Phrases That Should Be Banned

By: Gini Dietrich | December 15, 2020 | 
21
It's the 11th day of Christmas at Spin Sucks and Gini Dietrich provides a grand list of words or phrases that should be banned from your vocabulary and writing in ... Read More
Gini Dietrich

12 Days of Christmas: 10 PR Metrics that Matter

By: Gini Dietrich | December 14, 2020 | 
0
On the 10th Day of Christmas, Spin Sucks gave to you 10 PR metrics, 9 productivity tips, 8 communications podcasts, 7 books for communicators, and more!... Read More
Gini Dietrich

12 Days of Christmas: 9 Productivity Tips for Communications Professionals

By: Gini Dietrich | December 11, 2020 | 
0
On the ninth day of Christmas, Spin Sucks gave to you…nine productivity tips, eight communications podcasts, seven books for communicators, six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More
Gini Dietrich

12 Days of Christmas: Eight Communications Podcasts

By: Gini Dietrich | December 10, 2020 | 
0
On the eighth day of Christmas, Spin Sucks gave to you...eight communications podcasts, seven PR pros to follow, six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More
Gini Dietrich

12 Days of Christmas: Seven Books for Communicators

By: Gini Dietrich | December 9, 2020 | 
0
On the seventh day of Christmas, Spin Sucks gave to me...seven books for communicators, six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More
Gini Dietrich

12 Days of Christmas: Six SEO Best Practices

By: Gini Dietrich | December 8, 2020 | 
0
On the sixth day of Christmas, Spin Sucks gave to you…six SEO best practices, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More