Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More

The PESO Model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More

In a new series, we ask PESO Model certified students and professionals to join us so they can describe what they've learned, how they're using it in their jobs, and how they're measuring results... Read More

On the 12th day of Christmas, Spin Sucks is celebrating you—the guest authors we've had over the years, some as far back as ... Read More

It's the 11th day of Christmas at Spin Sucks and Gini Dietrich provides a grand list of words or phrases that should be banned from your vocabulary and writing in ... Read More

On the 10th Day of Christmas, Spin Sucks gave to you 10 PR metrics, 9 productivity tips, 8 communications podcasts, 7 books for communicators, and more!... Read More

On the ninth day of Christmas, Spin Sucks gave to you…nine productivity tips, eight communications podcasts, seven books for communicators, six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More

On the eighth day of Christmas, Spin Sucks gave to you...eight communications podcasts, seven PR pros to follow, six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More

On the seventh day of Christmas, Spin Sucks gave to me...seven books for communicators, six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More

On the sixth day of Christmas, Spin Sucks gave to you…six SEO best practices, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More