Susan Moeller

Enough with Storytelling: Practical Tips for B2B Marketing

By: Susan Moeller | March 6, 2019 | 
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B2B marketing creators, need to describe processes clearly, offer actionable tips, and connect with audiences at an emotional level. Susan Moeller explains how... Read More
Gini Dietrich

How to Find a Mentor…and Become a Successful Mentee

By: Gini Dietrich | March 6, 2019 | 
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On this week of International Women's Day, Gini Dietrich describes how to find a mentor—and be a great mentee...and, on the flip side, how to be a great mentor... Read More
Karl Sakas

How to KonMari Your Agency

By: Karl Sakas | March 5, 2019 | 
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As an agency leader, you can use the KonMari method to make your work more rewarding by “tidying” and optimizing your agency. Karl Sakas offers strategies and tips... Read More
Gini Dietrich

Creativity In PR: The 3 Cs to Help You Achieve Your Most Creative Self

By: Gini Dietrich | March 5, 2019 | 
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The PR industry is just not considered that creative compared to our advertising brethren. Gini Dietrich shows you how to prove your creativity and stop the naysayers... Read More
Katie Robbert

Automation is Not Always the Answer

By: Katie Robbert | March 4, 2019 | 
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One of the hottest topics in 2019 is automation through AI and machine learning. Katie Robbert tells us why automation isn’t always the answer... Read More
Laura Petrolino

Why Female Communicators Need to Have—and Be—Women Mentors

By: Laura Petrolino | March 4, 2019 | 
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Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More
Gini Dietrich

Gin and Topics: Watch Another Fantastic Ellen Prank

By: Gini Dietrich | March 1, 2019 | 
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On this week's Gin and Topics, watch Ellen prank Milo Ventimiglia, a Star Is Born parody, dogs having fun, and lots, lots more... Read More
Whitney Danhauer

Spin Sucks Question: Inspiration for B2B Marketing

By: Whitney Danhauer | March 1, 2019 | 
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How are you supposed to make B2B marketing “enticing” and creative? Whitney Danhauer tackles that question in this week's #SpinSucksQuestion... Read More
Whitney Danhauer

#PRStudChat: PR for Advocacy or Issues Management

By: Whitney Danhauer | February 28, 2019 | 
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Promoting products and good news is one thing, but how would you approach communications for advocacy or issues? Learn more in our latest #PRStudChat with guest RebeccaPrimis... Read More
Gini Dietrich

Crisis Communications: When a Global Crisis Hits and You Are SOL

By: Gini Dietrich | February 28, 2019 | 
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The best crisis plan is to be prepared because Murphy's Law states, without preparation, you will be hit big time. Gini Dietrich has how to get yourself ready... Read More