Sherrilynne Starkie

Why Social Media Certification is a Necessity Today

By: Sherrilynne Starkie | May 22, 2018 | 
In today's digital world, social media certification won't only give you a leg up, it's a necessity to grow your career or bring on new clients... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | May 22, 2018 | 
Mark Cuban wrote the 12 Rules for Startups, which included why you should never hire a PR firm. We hate to argue with The Man, but he's wrong. Here's why... Read More
Darina Murashev

Create a Social Media Internship that Attracts Star Talent

By: Darina Murashev | May 21, 2018 | 
We often think only big companies can have intern programs. Here's how to create a social media internship that attracts star talent without a large budget... Read More
Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | May 21, 2018 | 
Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More
Gini Dietrich

Gin and Topics: Watch Celebrities Read Texts from Their Mothers

By: Gini Dietrich | May 18, 2018 | 
On this week's Gin and Topics, Jimmy Kimmel asks celebrities to read texts from their mothers, Sandra Bullock answers Ellen's questions, and lots more fun... Read More
Mike Connell

The Big Question: Are You GDPR Ready?

By: Mike Connell | May 18, 2018 | 
The GDPR deadline looms and Mike Connell wants to know: are you ready? If so, what did you have to do? If not, what questions do you still have... Read More
Margaret Kerr-Jarrett

Is the Communications Solopreneur Life for Me?

By: Margaret Kerr-Jarrett | May 17, 2018 | 
Going out on your own is one of the hardest decisions you'll make as a solopreneur. Margaret Jarrett helps you decide if it's the right one for you... Read More
Gini Dietrich

Measurement in the PESO Model: Part One

By: Gini Dietrich | May 17, 2018 | 
There are three parts to PR metrics in the PESO model and this is the first from Gini Dietrich, which starts with vanity and data-driven metrics... Read More
Michael Quoc

Adding Affiliate Marketing into the PESO Model Mix

By: Michael Quoc | May 16, 2018 | 
Affiliate marketing doesn't exist in a silo. Michael Quoc shows us how to weave affiliate marketing into the PESO model mix... Read More
Gini Dietrich

Blog Checklist: Five Ways to Promote Your Content

By: Gini Dietrich | May 16, 2018 | 
In the final of a four-part series on what to include in your blog checklist, Gini Dietrich provides five ways to promote your content once it's published... Read More