B2B marketing creators, need to describe processes clearly, offer actionable tips, and connect with audiences at an emotional level. Susan Moeller explains how... Read More

On this week of International Women's Day, Gini Dietrich describes how to find a mentor—and be a great mentee...and, on the flip side, how to be a great mentor... Read More

As an agency leader, you can use the KonMari method to make your work more rewarding by “tidying” and optimizing your agency. Karl Sakas offers strategies and tips... Read More

The PR industry is just not considered that creative compared to our advertising brethren. Gini Dietrich shows you how to prove your creativity and stop the naysayers... Read More

One of the hottest topics in 2019 is automation through AI and machine learning. Katie Robbert tells us why automation isn’t always the answer... Read More

Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More

On this week's Gin and Topics, watch Ellen prank Milo Ventimiglia, a Star Is Born parody, dogs having fun, and lots, lots more... Read More

How are you supposed to make B2B marketing “enticing” and creative? Whitney Danhauer tackles that question in this week's #SpinSucksQuestion... Read More

Promoting products and good news is one thing, but how would you approach communications for advocacy or issues? Learn more in our latest #PRStudChat with guest RebeccaPrimis... Read More

The best crisis plan is to be prepared because Murphy's Law states, without preparation, you will be hit big time. Gini Dietrich has how to get yourself ready... Read More