A few weeks ago, I blogged about the eight social media and marketing trends to pay attention to going into 2011. Since then, I’ve used those trends when I speak and they have created a great starting point for conversation with business leaders, marketers, and students. The blog post also created some really great conversation in the comments, with the addition of things such as crowdsourcing, location-based marketing, and online coupons or discounts.

Then, through my travels, working with clients, speaking, and brainstorming during our weekly staff meetings, I kept hearing, “These trends are great, but we don’t know how to implement them.” Which makes me think…perhaps there is a way we can help!

So, on December 15 at 11 a.m. central time, we are going to have a one hour webinar on how to implement the eight social media and marketing trends PLUS one.

You get to decide on the extra trend and I get to accept the challenge of explaining to you how to implement it into your 2011 marketing plans.

If you are the author of the most compelling trend, and you create a challenge for me, you will win two free seats to the webinar…one for you and one for a friend or colleague. But be creative and read the comments. If someone else has already chosen your trend, you must come up with something else because, if it’s the winning trend, we’ll go with the first person who left it in the comments.

The deadline for leaving your trend and challenge is this Wednesday at 5 p.m. central time. We’ll announce the winner in this Thursday’s video.

If you don’t participate or don’t win, but still want to attend the webinar, pre-registration is $40 until November 29. After that, the price is $50. And you know what you can do with the $10 you save? Donate it to $30000in30days. Look how I did that…bwahaha!

So let’s hear it. I know some of you have really good challenges in you, so couple it with a social media, marketing, or communication trend and leave it in the comments below. I have to admit…I’m a bit frightened.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO ModelĀ© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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