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Gini Dietrich, Abbie Fink, Lisa Gerber

#FollowFriday: Abbie Fink


#FollowFriday | June 24, 2011

I met Abbie Fink in Naples (Florida, not Italy), gosh, four years ago?

We were there for Counselors Academy and I had flown down a day early to help my co-chair Ben Wheatley with whatever committee we were working on at the time. But, that first night, he had an executive committee dinner and I was stuck, alone, in the hotel.

He suggested I call Abbie to see if she wanted to have dinner with me.

Now, for those of you who know me, you know I’m an introvert. So for me to call a stranger, in her hotel room, and ask her to dinner was HUGE for me.

I am so glad I did.

Abbie quickly became one of my closest friends. She has a way about her that you’re immediately drawn to and a character that makes you want to do your very best.

She is vice president and general partner at HMA, a public relations firm in Phoenix. She is really active in her community, serving on the boards of Scottsdale Leadership, the Boys & Girls Club, and the Phoenix chapter of PRSA. She was this year’s Counselors Academy spring conference co-chair and she is the Phoenix champion for HAPPO.

I’m tired just typing all of that out…I’m going back to bed!

While HMA Time, the company’s blog, is written by everyone on staff, it has some definite themes. On Mondays they highlight a reporter, producer, editor, or blogger who is doing great work. On Tuesdays they provide a tip. On Wednesday they do a “what is” series (I wrote What Is Leadership a couple of months ago). And Thursdays and Fridays are free for alls.

You’ll be doing yourself a huge favor if you get to know one of my in real life BFFs. There is something for everyone!

You can follow her on Twitter, connect with her on LinkedIn, subscribe to and read their blog, like their company page on Facebook, or subscribe to their YouTube channel. YWRI.

The photo is of Abbie, Lisa Gerber, and me at this year’s Counselors Academy in Lake Las Vegas. You can tell which one is Abbie by the nametag.

Do Abbie (and me) a favor and spread the word about how awesome she is by tweeting, liking, +1, or adding this blog post to your LinkedIn profile. Pretty please!
author avatar
Gini Dietrich
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.
Gini Dietrich headshot.

Gini Dietrich

Founder and CEO

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.

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