#FollowFriday: Aimee WestI’ve been holding on to this one for a long time because I wanted to wait until her birthday.

Happy Birthday, Aimee West!

For those of you who don’t know Aimee, allow me to introduce you.

She began her career as a printer and then became pretty adept at creating and designing websites. But when social media hit the scene, she dug in to learn some new skills and (like the rest of us) figured out she could use the tools to enhance not only her job, but that of East Lansing Food Co-Op (or ELFCO, as the cool kids call them).

She found her true love in the folds of Twitter, Facebook, Pinterest, YouTube, and more. With her design background, she discovered the skills were pretty transferrable and she set about convincing ELFCO to let her take some risk and test some theories.

It’s pretty clear, by looking at the ELFCO social networks, she knows what she’s doing and is having fun doing it.

Not only does she manage all of this, she also handles all TV production and, as it turns out, she also is a video star! She does baking, beer, gluten free foods, outdoor gourmet, and more for ELFCO. Methinks there is a Hollywood star hiding out in Michigan.

She’s the mother of two (a son and a daughter) and she is a very fun addition to our community. In December she won Facebook fan of the week (we hold this every Friday, people! Stop by!) and her comment was, “Thanks! So excited to be a winner! *Imagine mascara running and snotty nose from crying so hard*.”

Fantastic and funny!

In honor of her birthday, I shall “sing” her the song my mom sings to all of us kids:

Happy, happy birthday Aimee dear.

Happy days will come to you all year.

If I had one wish then it would be…

A happy, happy birthday to you from me!

Introduce yourself, wish her a happy birthday, and get to know her. You can find her on TwitterFacebook, LinkedIn, YouTube, Vimeo, Pinterest (I LOVE Pinterest!), and Google+.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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