Tobin, AmyBy Gini Dietrich

You know what I hate about doing this weekly feature? I’ve been doing it so long, I forget if I’ve included someone who has been a big part of our community since the beginning.

And hence is the case with Amy Tobin, which embarrasses me.

I was emailing with her yesterday and I thought, “I wonder when I featured Amy last?”

Um. Never.

Some friend I am.

Not only has she been hanging out in the comments here for years, she’s submitted some great content. In fact, her post, “Is it Time to Break Up with Facebook?” made the top 10 list.

So, yeah. Allow me to fix that and introduce you to one Ms. Amy Tobin.

Amy is the vice president of operations at ArCompany, which uses social media data to help organizations make educated and informed decisions. They’re focused on that magical ROI word, which is music to my ears!

They do a lot of really great things for their clients, everything from social media audits and insights to optimization and measurement.

In her personal life, she is mom to a spunky little girl named Addie and a dog named Gina.

She lives in Florida, right near the beach, which she isn’t shy about bragging about on the social networks.

She’s from the east coast so I really don’t blame her – particularly this winter – but one would think she’d be a little kinder…you know, having lived in snow for most of her life.

A lover of red wine, Starbucks, and harassing Sean McGinnis, she and I are bosom buddies who have yet to meet.

She is a huge supporter of women and gets very feisty when our gender is portrayed as weak, insecure, or catty. She also doesn’t take herself too seriously.

She’ll get into the serious discussions around the topics that really matter and then flip into a conversation about books or Stephen Colbert or the latest funny cat video.

Amy is one of those people who you instantly love and know you can’t ever have without in your life.

So stalk her online, follow her, connect with her, and become friends.

You can find her on LinkedIn, Facebook, Twitter, the ArCompany blog, and Vizify (but hurry before Yahoo shuts it down).

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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