Beth Harte is one of the smartest, and most genuine, people I have the pleasure of knowing both online and off. I met her in person last March at SES in New York and she was everything, and more, that I expected.

One to not echo the social media chamber and provide real value to the marketing and communication worlds, Beth (along with another of my favorites – Anna Barcelos) champions the integrated marketing role. The two of them are the founders of the #IMCChat on Twitter, which takes place every Wednesday night at 8 p.m. ET.

And so begins my story of why Beth Harte is today’s #FollowFriday.

I hope she doesn’t mind my telling this story, but last summer we invited Beth to guest blog for Spin Sucks. She declined because, in her words, she’s not a very good writer. When I pushed her on it (I don’t think she gives herself enough credit), she said it takes her a really long time to write.

Visit her blog – The Harte of Marketing – right now. You’ll see I’m right and she’s wrong (and I love being right!). Her writing is thoughtful, intelligent, and different from what everyone else writes.

Earlier this week she posted on Facebook that PR pros need to get our crap together (something told me I would agree) when it comes to pitching bloggers (yep, I agree). So, while I blogged earlier this week about finding people you disagree with, I also believe in having friends who you like and are attracted to because of their smarts.

Beth also happens to be on the job market. Honestly, I tried snatching her up for Project Jack Bauer, but we need the team in Chicago and it turns out she’s quite fond of her home, her husband, and Wegmans (which we don’t have). So if you know anyone looking to hire a brilliant integrated marketing communication professional who also has a strong personal brand to help a company’s awareness grow, get her before someone else does!

Follow Beth Harte on Twitter and subscribe to her blog. Even though *she* thinks she’s not a good writer, I think you’ll agree with me that she is a great writer.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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