I was thinking about who would be this week’s #FollowFriday and Claudia Scimeca kept popping into my brain.

Dismissing the thought because SURELY I’d already highlighted my dear friend, she made another appearance in my brain. So I thought I should double-check myself.

Turns out I have NOT gushed on and on about her here. And shame on me! She is, hands down, one of my most favorite people on earth.

Claudia, or doctor to you, is a dentist. And a dentist who does social media really well. So well, in fact, that she is speaking at the American Association for Oral Mexillofacial Surgeons (say, what?) next spring.

She really gets word-of-mouth and using the social tools to generate interest in her practice. Something I’m quite sure other dental practice owners would love to learn more about.

But that’s not why I love her. I love her because she is extremely supportive of me, she loves the relationship I have with my mom, and might very well be the kindest person on earth.

Oh wait. This isn’t all about me? Shoot.

OK. She really is the kindest person on earth. She gets excited over the tiny joys in life. She has a fantastic husband (Tony Scimeca). She is brave. She is not risk-adverse. She’s an entrepreneur. And she’s wise beyond her years.

You may not think you have any reason to follow a dentist or read her blog. After all, most of us hate going to the dentist (except for me because I have perfect teeth). But I think you’ll be surprised. She has a ton to offer anyone who is navigating the social media world.

So follow her on Twitter, like her Facebook page, connect with her on LinkedIn, read, and subscribe to, her blog, and watch her YouTube “Word-of-Mouth Wednesday” videos. Trust me on this one. YWRI.


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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