I had the very distinct pleasure of meeting Heather Whaling at BlogWorld last week. My first thought? Wow. She’s even prettier in person.

As in, drop-dead gorgeous.

And let’s be real, as Ingrid Abboud so eloquently points out, we all look at appearances first.

But OK. You want to know what she does other than look good.

She runs Geben Communication, which advises nonprofits and small businesses about new media’s influence on communication — and the value of integrating digital strategies with traditional approaches.

I love her mission. 

We strongly believe in the power of nonprofits, the backbones of communities across this country — providing everything from social services and health care … to education and cultural enrichment. Our faith in these organizations is so strong that Geben will make a donation to a nonprofit for every new client we sign.

And, if you don’t know, Geben means “to give” in German.

She co-moderates (with Justin Goldsborough) the popular #pr20chat, a weekly live Twitter chat exploring social media’s influence on public relations, for professionals under the age of 30. She’s a contributor to the PR Breakfast Club, one of industry’s top blogs, and runs PRTini, her own blog about collaboration, integration, and social good.

She lives and works in Columbus, Ohio (don’t hold that against her) and has been running Geben Communication for nearly two years.

Her blog is full of interesting information, including video from a trip she took to Haiti earlier this year. She truly lives her mission and, because of that, it’s going to be fun to watch her grow. An agency full of people who believe in the power of good. The world needs more of that.

So subscribe to and read her blog, follow her on Twitter, like the Geben Facebook fan page, and connect with her on LinkedIn. YWRI.

P.S. The photo I chose is my favorite one of her…because of the activity. It makes me laugh every time I see it.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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