Jon BuscallOne of the things I love about Twitter is it truly flattens out the world.

One example of the global reach it’s provided me is access to Jon Buscall, a communications professional in Sweden. And he is today’s #FollowFriday blog recommendation.

I subscribe to a zillion blogs, but Jon’s is one of the few I read daily (the others I save for “downtime” at airports or on planes). A fantastic mix of tips and tools, as well as very high-level strategy opinion, you’ll not only learn something, you’ll begin to really like the guy.

And, if you’re not sure about your own content – what to write, how to write it, what to say – he gives phenomenal advice in getting started, writing headlines, using tools other than just blogging.

So go check out Jontus Media now, subscribe, read, comment, and if you’re really lucky, he’ll tell you who the pup is on his home page.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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