If you’re in PR and you don’t know Justin Goldsborough, shame on you! If you’re not in PR and you don’t know Justin Goldsborough, shame on you!

Now that some of you are really feeling badly, I’ll give you a break by giving you the inside scoop so you feel like you’ve known him for years and can become friends quickly.

Trust me. You want to do this.

I have zero recollection of how Justin and I met and became friends. It’s not because he’s not remarkable; he is. It’s because it feels like we’ve been friends our entire lives.

To start, I’m pretty sure he has my old office at Fleishman-Hillard. If that doesn’t make us soul sisters (er, friends), I don’t know what does. And we have the same philosophies about new business and the definition of PR and of how much the Royals suck. OK. Maybe not that last one. I made that up.

But read this list of stuff he does outside of his job:

Sorry. I had to take a breath. This is all OUTSIDE of work!

I think you get it. Follow him on Twitter. Subscribe to his blog AND read it. Connect with him on LinkedIn. Get to know him. YWRI.

Oh, and I guess I totally made up his hating the Royals. He just said this:

I know it’s way early. And I know things will look different probably even at the end of April. But the KC Royals are 4-1, atop the AL Central with 4 straight wins in their last at-bat. Just sayin.


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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