You know how you meet someone and you know you’ll be friends forever?

That’s how it was with Kevin Fawley. I mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs.

He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo, a social media and community firm out of DC.

He also is the VP of marketing for the DC chapter of Social Media Club (poor soul).

That’s all fine and great, but the reason I love Kevin is because he is extremely passionate about this space, knows what he’s doing, and isn’t afraid to debate someone if he thinks they’re doing it wrong.

His blog, Fearless Hustle, is all about social media, entrepreneurship, and life.

Entrepreneurship, you ask?

You see, Kevin had his own business that didn’t make it. He’s not afraid to tell you that. And he’s also not afraid to tell you why. The lessons he learned are good for any entrepreneur, no matter which phase of business growth you’re in.

The company was Suite Diggs and it was a furniture company designed to make buying furniture easy and affordable (Suite Diggs, get it?). Ask him about it.

Personally, I don’t think it’s anything he did wrong other than, you know, starting a company in the worst economy this country has seen since the Great Depression.

While you ask him what he learned from that experience, tell him to blog more. He’s really good at it, has some very interesting insight to share, and isn’t saying the same things as everyone else.

He’s extremely intelligent, very funny, and can talk sports, social media, life, or even growing grass (which I did last summer and it was a huge test of my patience – Kevin supported me through it).

Check him out on Twitter, Google+, LinkedIn, at Fearless Hustle, and on my favorite…Pinterest!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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