You know how you discover someone online and you feel like you’ve known them your entire life? That’s how I feel with Marcus Sheridan aka The Sales Lion (or Mufasa as Ingrid Abboud calls him).

Part lion, part swimming pool business owner, part sales and marketing genius, Marcus is the real deal. One of my biggest issues with some bloggers and journalists is they espouse “wisdom,” but they’ve never done it. Marcus isn’t one of those guys. If he’s recommending it, it’s because he’s tried it and he has mistakes and successes to teach you.

When I first came across Marcus, I was fascinated by the fact that he works out every night…at 9 p.m. (or later). I remember thinking, “Who can work out that late?” And then I discovered he’s not up at 5 a.m. like me. He sleeps until 7:30 most mornings. So, as Jack Bauer and I walk in the dark every morning, I curse Marcus’s name. But then, I have my workout finished long before he even gets up so I guess we’re even.

What you see is what you get with Marcus. He has pictures of his family on his blog. He doesn’t hide anything from anyone. And, if you have a question he can’t answer, he’ll tell you so, but help you find it.

He blogs only three times a week because, from his perspective, that gives everyone some time to get over there, really read what he has to say, and engage with his community. And I have to hand it to him, it really works. He’s living proof of my philosophy that it doesn’t matter how often you blog, as long as it’s consistent and people know when to expect it.

If you’re a bit leery, I challenge you to read, “10 ways to get massive comments on your blog,” which garnered him (as of this writing) 133 comments. If you still think he isn’t going to be helpful to you, well phooey on you!

Take a girl’s advice! Follow him on Twitter, subscribe to and read his blog, and get to know him. I can promise you, without a shadow of a doubt, YWRI.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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