I have found a blogger who is a head above everyone else. Yes, including me. She’s a great writer. But then there are lots of us who are great writers.

This particular blogger, though, is a fantastic storyteller.

I didn’t find her all that long ago. Maybe two months ago. She began tweeting some of the Spin Sucks blog posts and I noticed her commenting on other blogs I read.

So, I thought I’d check her out.

I began to read her blog. And, one night, as I went through my Reader while drinking a glass of wine (as I’m known to do of late), I stumbled upon, “The 20 Songs the Beatles Wrote About Social Media Engagement.”

I was blown away. So much so, in fact, I was afraid to comment for looking stupid because I don’t know music as well as she does.

She literally took 20 Beatles songs and related their lyrics to social media.

Case in point:

Eight Days A Week: Somehow, the Beatles knew that the commitment to Social Media was going to be more than a 24/7 proposition. Eight Days A Week perfectly describes the Social Media experience.

And this one:

Hello Goodbye: The line that clued me in to the Social Media tie here is “I don’t know why you say goodbye I say hello.” Indeed, it seems sometimes like people you enjoy talking to are always leaving just as you’re signing on. This is especially true if you’re on opposite sides of the world. Those time zones really get in the way!

Well, I was hooked. I hit the subscribe button immediately and I began to read everything Margie Clayman wrote.

But the blog post that made me decide she would be today’s #FollowFriday was published earlier this week. It is called, “Grow a Pair and Love Yourself,” in which she compares bloggers and those of us using social media to the movie Being John Malkovich.

When you read that blog post you’ll understand why I think she’s such a great storyteller. She takes movies, songs, or books – things we’ve all seen, heard, and read – and applies them to our daily lives. That’s sheer talent; a skill that can’t be learned.

And that is why today’s #FollowFriday is Margie Clayman. Follow her on Twitter both at Margie Clayman and Blog Library. Subscribe to, and read, her blog. Get to know her now. YWRI.


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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