Mark Schaefer photoToday’s #FollowFriday recommendation is Mark Schaefer, a marketing and communication professional who owns Schaefer Marketing Solutions in Knoxville.

I don’t remember how I “met” Mark; I think it was through my crazy friend Shelly Kramer (who, BTW, is definitely worth following on Twitter).

As an avid reader of his blog for a few months now, the value he brings me daily puts him in my top 10 list. Everything from social media and blogging to funny videos and cartoons, he also writes posts after he’s been out riding his bike, which you know I love!

Last week I was running through an airport, glanced down at my phone the moment his feed arrived, and I saw the headline, “Guy Kawasaki Is the Devil.” Of course that caught my attention, I read it and immediately tweeted it. BRILLIANT! It was very tongue-in-cheek and very funny. And his follow-up post yesterday about what happens when things go viral is very much worth the read.

So follow Mark on Twitter, subscribe to his blog, and comment on his brilliance…because he is, in fact, a genius.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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