Earlier this week, I had the pleasure of spending an hour, in person, with Tony Gnau.

Go ahead. Be jealous. That’s right. An entire hour! AND! He bought me a latte.

If you visit Spin Sucks often, you’ve likely seen him comment as T60 Productions. He’s a video guy (his words, not mine) and he’s really stinking smart.

He’s about as unassuming as one can be, but as we sat there and chatted, he gave me no less than 15 ideas for both our video work and stuff we do for clients…all while using a Flip camera. He’s the kind of person you want to work with – someone who sales without selling.

I’ve always had a hard time understanding how video guys can stay in business in today’s world…unless you’re shooting weddings. I mean, I’m no expert (cough, the window goes IN FRONT of you, not behind, cough) but we do a fairly decent jobs with our Flip cameras and some fun ideas for clients.

But he explained it to me this way: It’s not about the equipment; it’s about the creativity that makes a talking head become something fun and easy to share.

That makes a lot of sense to me and now I understand how these guys stay in business. Thank heaven because I was truly concerned for him and my good friend Gregg Jaffe.

Tony and his wife had a baby girl two months ago so he was also gushing with new dad information, which I love. I don’t know why I love to see new dads so smitten, but I do. It warms my heart.

Even if you don’t need video help, check Tony out. His blog has tips and ideas for creating your own video series. You can also find him on Twitter, Facebook, LinkedIn, and Google+.

And…happy Friday!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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