For the first time ever, I have way more content to fill Gin and Topics than I have space.

This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion.

I hope I chose correctly!

Let’s see. I have a cardboard arcade, creating drama out of nothing, the world’s biggest dog, a cat opening a freezer and eating out of it, Anderson Cooper can’t say “pussy willow,” texts from my dog, and texting guy nearly runs into a bear.

See a trend? I guess I like animal videos!

OK. I have narrowed it down. The ones mentioned above not included here will be featured next week. Now you have something to look forward to!

5. Caine’s Arcade. Have you seen this? Tracy Panko sent it to me earlier this week and then I saw it on The Today Show this morning. A nine-year-old boy built an elaborate cardboard arcade in his dad’s used auto parts store. I can’t explain it in words. You have to see what he does to feed tickets when you win a game and what types of experiences he gives you. A-M-A-Z-I-N-G!

4. A Dramatic Surprise On a Quiet Square. I was minding my own business earlier this week when Justin Brackett sent this to me. It’s a square in a town in Belgium where nothing typically happens. It’s a commercial, but it’s well worth the watch…for the surprise drama.

3. Anderson Cooper Laughs at Mention of Pussy Willow. Molli Megasko sent this to me a couple of days and all it said was, “You’re welcome.” I plagiarize her and say the same: You’re welcome.

2. Texting Guy Almost Runs Into Bear. A few people sent this to me (it’s that good), but I’ll give Christina Pappas credit because she was first. If this doesn’t make you laugh out loud, you have no sense of humor.

1. Texts from My Dog. Rusty Speidel and I had a great time over email with this one. There are some profanities so if you’re sensitive to that, don’t click. But they’re pretty funny. Things your dog would say if he/she could text.


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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