Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich!

That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays.

Hold on, hold on. Don’t send your resumes at once. We’re not hiring. And you’d have to be here for at least 90 days to take advantage of this little perk. So keep it in mind for next year! (We also close the week between Christmas and New Year’s … just FYI.)

This week’s Gin and Topics is a little less disturbing than last week. What can I say? Dead cat helicopters is kind of funny, in a very disturbing way. My apologies to my mom and Laura Petrolino who both took the time to tell me something is clearly wrong with me – bwahahaahah!

So we’ve gone a little more tame this week. Here you go!

5. 23 1/2 Hours. I was traveling with Martin Waxman earlier this week and he mentioned a cool video his doctor neighbor had done. He said the doctor has found a cure for diabetes, high cholesterol, heart disease, stress, and depression. I watched after, on his advice, and he’s right! There is a cure! It’s a pretty amazing video…you have to see it for yourself.

4. You Are Not Special. This is a commencement speech given to Wellesley High School graduating class and faculty. He starts by describing how ridiculous weddings and one-sided are, also describing how the Baltimore Orioles are more successful than marriages. He uses that story as a jumping off point to talk about commencement: None of us is special. It’s the best 12 minutes you’ll spend today. Thanks to Kevin Fawley for making sure I saw it.

3. Mrs. Doubtfire Recut. Howie Goldfarb knew I would love this. For those of you who are Mrs. Doubtfire fans, you’ll find this both entertaining and a bit disturbing. It’s amazing to me when people have the time and creativity to devise a new trailer for an old movie like this…just for the heck of it.

2. I Feel Dizzy. Alina Kelly sent this, by way of her brother-in-law who said, “I’ll have what he’s having.” I’ll admit if I were this kid’s parents, I’d be a little mortified. But it’s pretty darn funny for the rest of us!

1. Ali Alavi with His Son. Lisa Gerber sent this to me earlier this week and I had to watch it twice before I could respond to her. It is A-M-A-Z-I-N-G. Ali Alavi plays guitar with his six year old son. If you watch only one of these videos this week, this is the one. You’ll see why.

Have a great weekend everyone!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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