It snowed! It snowed! It snowed!

We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront.

Happy, happy, joy, joy!

I know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down now and bring you the top five stories and videos of the week.

5. Walgreens Turns to Paid Bloggers. If you haven’t been following the PR nightmare that Walgreens has created for itself while publicly debating Express Scripts, it’s a good lesson in what not to do. Not only are they fighting online, and very publicly, they’re paying bloggers and tweeters to promote them. It’s all-around bad.

4. Who’s Your Favorite? This was making the rounds on Facebook so you may have already seen (though I know Howie Goldfarb has not), but it is hilarious. Or, as Lisa Gerber and my sister-in-law say, H-I-LARIOUS. It’s a dad asking his daughter who her favorite is – him or mum. Thanks to Hajra Khatoon for making sure I saw it!

3. Beauty Secret of the Stars. Earlier this week, my February issue of InStyle arrived. I looked at the cover and it took me a minute to figure out who it was. The celebrity is so photoshopped you barely recognize her. And then Michael Schechter sent me this video. FINALLY we have a way to not exercise, eat right, or get old…and still look amazing!

Fotoshop by Adobé from Jesse Rosten on Vimeo.

2. World’s Coolest Flight Attendant. Ken Mueller sent me this and it’s just awesome.

1. Why Do Rich People Shoplift? I’m kind of astounded by this. Apparently rich people shoplift because it gives them a rush. A rush they’re immune to at work. Seriously. You can’t make this stuff up.

If you haven’t already, don’t forget to drop by and vote for the Marketing In the Round G2 logo. You can visit the site by clicking here.

Have a great weekend everyone!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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