The 9/11 10 year anniversary is this weekend and, I don’t know about you, but it’s really hard to watch the images of the World Trade Center crumbling over and over and over again.

It’s understandable to want to make a big deal about this milestone, but watching the footage puts me right back in the Nebraska cornfields where I was that morning, getting ready for a media tour, as if it were yesterday.

I know there have been some threats, and I’m a little nervous to go to Soldier Field on Sunday (da Bears!), but I keep thinking that a terrorist attack ON the anniversary makes no sense. They have to know we’re on high alert. Maybe that’s naive, but that’s what I think.

On that very depressing note, let’s talk about some fun Gin and Topics!

5. Groupon Cancels IPO Roadshow. Rusty Speidel and I were talking about this yesterday. He asked me if I wanted Groupon to fail. I said I don’t, but I called this in December. It’s really unbelievable to me that a company walks away from a $6B offer from Google and violates their SEC quiet period, all while Google is sticking it to them with the purchase of Zagat.

4. Yahoo! CEO Fired By Phone. We’ve heard of kids breaking up via text message or even post-it notes (wasn’t that on How I Met Your Mother?). But I’m pretty sure a CEO being fired over the phone is a first. And, what’s even better, she sent an email to the 13,000 employees that said, “To all, I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward.” I. Love. That. You go, girl!

3. Top 20 Things You Didn’t Know about the Muppets. I found this on Jeff Esposito’s blog this morning and it’s interesting and funny. The fourth one down is my favorite. Pretty incredible, actually.

2. Don’t Hire People Who Went to Grad School. I don’t agree with this column from Penelope Trunk, at all, but reading her is like watching a train wreck. You. Just. Can’t. Look. Away. If you went to grad school, be prepared to have your blood pressure hit the ceiling. Don’t say I didn’t warn you.

1. Two Teachers Arrested for False Terrorist Tweets. Yes, you read that correctly. Apparently two teachers helped cause a chaos of car crashes and panic as parents in the Gulf Coast city of Veracruz in Mexico rushed to save their children because of false reports that gunmen were attacking schools. Why, you ask? Very good question. They claim to just have RT’d information they found on Twitter. But it all sounds suspect.

And that, my friends, is that. Have a great football weekend!


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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