Planning | October 7, 2010
The Arment Dietrich Facebook question of the week comes from Rich Burghgraef, who asks, “How much should I budget for social media?” I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video).
Plus I talk about how much to budget for internal resources and external resources. And I talk about our new commenting system, called Livefyre.
It’s time to begin budgeting for 2011. What else would you tell Rich?
Share This:
Founder and CEO
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Ask questions, share wins, get feedback, and connect with peers.
Reach out. We’re here to help. Email us at support@spinsucks.com.
