It’s Facebook question of the week time (clap, clap, clap!)!

I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat!

Neither here nor there.

This week there isn’t a question but there IS a video!

PRSA Chicago took an hour keynote I gave last month and drilled it into a five minute video.

But it’s not a dreadful PowerPoint presentation with me droning on forever. Rather, we took questions from the audience on the fly.

I was excited about it, at first, because it meant I didn’t have to prepare remarks. And then, the closer it got, the more and more nervous I got. I realized I had to get really comfortable with saying, “You know, I don’t know.”

The day arrived and I walked into the room. There was one leather chair sitting on stage. One.

I looked at Jack Monson and said, “Oh no. I am not sitting up there by myself.” And, while he was already planning on fielding questions from the audience, I made him sit up there with me.

The other funny thing? If I sat back in the chair, my feet didn’t touch the ground. So that’s why I’m all prim and proper sitting on the edge of the seat. It’s simply so my feet would touch the ground.

During this video we talk about:

  • The five phases of engaging your clients
  • Facebook
  • Social media for B2B companies
  • Ratios for exposure
  • Influencer relations
  • The future of PR

If you can’t see the video in your Reader, click here and it’ll magically appear.

And, as always, if you have a question you’d like answered here in a Thursday video, head over to our Facebook wall and post it there.

Until then, Jack and I bring you selections from the discussion on “Social Media for Executives.”

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich