It’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head.

Today’s question comes from Bob Reed, co-founder of Element-R, author of No Silver Bullet, and fellow Counselors Academy member

Is it permissible to post content to an open association Facebook page that is helpful, yet slightly promotional, without clearing it first? I have a client video that features one of its members using the client’s IT solution.

Bob, you may get other responses from the Spin Sucks community, but my advice is always to err on the side of caution. If you don’t know whether or not to get permission, get it.

I know we live in a real-time world where we don’t often take the time to get permission, but I’d rather see you take the time to get it and not be banned from their page than not get it and really make them angry. Just posting it on their page feels really douchecanoey to me.

Of course, the flip side of that is you have the client post it to their Facebook page and tag the association. That’s more comfortable and doesn’t require your having to get permission to do it that way.

Remember the social platforms are just that – social. So if it feels sales-y or douchey, you probably shouldn’t do it. That said, if you can figure out a way to highlight the software and the association without it being a sales opportunity, that’s where the magic begins. Providing value to the community should always be your number one goal. If this video does that both for your client’s and the association’s communities then do it. Otherwise proceed with caution.

What say you?

P.S. Don’t forget! If you have a question for us or want to pick my brain, head over to the Arment Dietrich Facebook wall and leave it there!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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