The Spin Sucks Inquisition: Aly SaxeA few years ago, my good friend Abbie Fink pulled me aside at Counselors Academy and said, “You need to go out to the vendor area and meet Aly Saxe. I have a feeling you’ll really like her.”

But, being the introvert that I am and having a really hard time just walking up to a stranger to introduce myself, I procrastinated until I … was … running … late … for … my … flight.

Then I flew through the vendor area like a hurricane, introduced myself, and said I was sorry I didn’t have more time; I needed to get to my flight.

I did, however, promise to follow-up with her, and I made good on my promise.

Boy, am I glad I did!

And boy, was Abbie right!

I LOVE Aly Saxe.

For those of you who don’t know, Aly is the founder of Iris PR, which I’ve touted for a couple of years now (check it out!).

She isn’t just the founder of the best media relations tracking and measurement software available (check it out!), she is a former agency owner so she gets us.

She really gets us!

Plus, she’s my type of girl: She’s smart, she’s sarcastic, she’s witty, and she’s hilarious.

The Spin Sucks Inquisition

Aly and I had a fun chat and explored the normal questions.

Although, I think I skipped a question or two because we were busy talking about measurement and vanity metrics and all the things that matter to a PR professional.

We also may have gotten sidetracked a time or two…I think I apologize to you, the viewers, at least three times during it.

But it’s super fun so check it out!

  • Tell us who you are and what you do.
  • What is the biggest mistake you’ve made in the past six months?
  • What is one of the biggest trends you’ll be using this year?
  • What is one thing about yourself that would surprise most people?
  • What is the best book you’ve read in the last six months?
  • What is your latest Netflix binge?
  • Five second rule
  • Where can people find you online?

If you can’t access the video below, you can find it by clicking here.

Where You Can Find Aly Saxe

Now it’s your turn to get to know Aly, which you can do by stalking her online.

You can find her on:

And now the floor is yours. Say hello to Aly!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich