The Spin Sucks Inquisition: John JantschBy Gini Dietrich

Many, many years ago, I came across John Jantsch, the founder and author of Duct Tape Marketing.

He really impressed me, not just because of the success of his first – and then subsequent – books or the success of his business, but because (from my perspective) he always had it together and was ahead of what other marketers were talking about.

I’ve also always really respected the fact that, while he’s been active in social media, he’s been able to stay above the high school mentality of it all.

During Social Media Marketing World in San Diego a few weeks ago, I had the sheer pleasure of not only meeting him in person, but spending a few hours over dinner with him.

We discussed Twitter in the good ‘ol days and what he’s done to take back control of his experience, the experiences his kids are having right now, how to build a business of brand ambassadors, and even businesses he’s invested in, such as Ship and Dip.

He also hails from my old stomping grounds of Kansas City so it was fun to talk about the changes in the city.

Now it’s your turn to get to know him. Welcome John Jantsch to the Spin Sucks Inquisition hot seat!

What is the Biggest Mistake You’ve Made in Your Career?

I’ll let you know when I make one!

Okay, maybe early on in my business I was eager to take on any client I could get and that eventually led to some clients I did not enjoy working with. In one case it even led to testifying before a Grand Jury – but that’s another story.

What is One Thing about Yourself that Would Surprise Most People?

I’m actually kind of an introvert. I know, I speak and sell and even perform music in public but some of my favorite days are those when I get the office all to myself so I can fumble around hacking some code.

If You Could Achieve Everything You Ever Wanted in Life, but Had to Die 10 Years Sooner, Would You Make that Trade?

That’s a really tough one because I can’t say I have any idea of what a list of everything I ever wanted in life looks like, so I’m going with no – I’ll enjoy the ride as long as it lasts and make sure that everything I get on that ride is everything I want!

What Industry Advice or Practice Would You Most Like to Cry Foul On?

You can’t sell using social media. Of course you can, just change your view of what selling is

What is the Best Book You’ve Read in the Past Six Months?

Antifragile by Nassim Nicholas Taleb. I’ll read anything that looks at systems in new ways.

Why Does Spin Suck?

Because it’s impossible to have a relationship with someone who is trying to manipulate how you think.

Where to Find John

John, like any great marketer, can be found all over the web.

He’s on Twitter, Facebook, LinkedIn, Google+, his blog, and you can buy one of his gazillion books on Amazon, including his latest, Duct Tape Selling (available May 15).

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich