Gini Dietrich

The Spin Sucks Scavenger Hunt

By: Gini Dietrich | February 9, 2015 | 
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The Spin Sucks Scavenger HuntBy Gini Dietrich

Spin Sucks (the book) was published just about a year ago and it’s done fairly well.

I mean, it’s not a New York Times bestseller, but based on what I’m reading (and my own experience), you have to cheat to get there.

But that doesn’t mean I don’t still believe hard work and a fun competition can’t help!

When we were talking internally about doing  a month-long push for book sales, we thought it’d be fun to launch something on my birthday (tomorrow).

Lindsay Bell and Laura Petrolino came up with the idea to have a scavenger hunt, and so it was born!

The Spin Sucks Scavenger Hunt

Just like any normal scavenger hunt, we have created a downloadable card for you to keep tabs on the hunt through March 3.

On the card, you will find a blogger’s name, the URL to their site, a date, and the phrase, “Secret Word is.”

Your job is to go to that blogger’s site, find the secret word, and write it into the space on the card.

By the time March 3 arrives, you will have a complete phrase that accompanies the book.

Between now and then, I am going to write a blog post that details each of the 10 chapters of the book. I will remind you who the blogger is for the day and link to the blog post that has the secret word included.

The good news is, it’ll be fairly easy for you to find the word…and you’ll know almost immediately what to write on to your card.

Between March 3 and 8, you will submit your completed card to iboughtspinsucks@armentdietrich.com.

All entries that have the completed—and correct—phrase will be entered into a drawing to win one of 10 sets of Spin Sucks wine glasses.

Download the card now so you’re ready to start tomorrow. I apologize that you have to give me your email address to get the card. It’s the only way for us to keep tabs on who is participating.

The Scavenger Hunt Bloggers

The bloggers who are participating follow.

On their day, you will go to their blog, read the blog post that was published that day, and find the secret word.

Write the word on your card and keep track of it through March 3.

Buy Spin Sucks; Get Goodies

But, Gini, you say, that doesn’t really help you toward selling more books.

Nope. It doesn’t.

Which is why, if you (or a friend) buy a copy (or copies) of Spin Sucks before March 8 and email your receipt to iboughtspinsucks@armentdietrich.com, we will send you a package of tchotchkes.

The package includes a Spin Sucks computer sticker, a personalized and signed nameplate to stick in the front of the book so you can brag to your friends that the author signed your book, and other fun surprises!.

You get the package if you buy a book. You get entered into a drawing to win Spin Sucks wine glasses (which I’m super excited about!) if you participate in the scavenger hunt.

Final Reminders

That’s all there really is to it.

Download the scavenger hunt card.

Buy a copy of Spin Sucks.

Email your receipt.

Receive fun goodies.

Email your completed card by March 8 and be entered to win some super cool wine glasses.

If you have questions, leave them in the comments and I’ll get them answered.

Have fun…and happy birthday to me (tomorrow)!

image credit: Shutterstock

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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