I’ve learned a new trick! If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Yay me!
Before we go to this week’s question, who is ready for the Royal Wedding? I will admit it – I’m obsessed. I don’t know why, but the obsession is almost as bad as when they were hunting Laci Peterson’s killer.
The DVR is set for all the pre-wedding, wedding, and post-wedding activities. I’m pretty sure Lisa Gerber and I will accomplish nothing tomorrow (she’s obsessed too). It’s OK. You can admit it in the comments. After we help Ken Mueller, of course.
Ken owns Inkling Media in Lancaster, Pa., and blogs at the same place. He asks:
OK, so this might be a question I regret asking, but why not. For your Facebook question of the week, wonder if you could elaborate on your Q&A re: not building agencies around tools. Now, I’m not an agency, I’m one guy, a specialist, and my focus is on Inbound Marketing (SM, SEO, blogging), but also work with small businesses to help them strategize other marketing. So just curious on how you view specialists vs. agencies that specialize. Does that make sense? I also don’t necessarily view SM as merely a tool, but an extension of a businesses cultural mindset.
I explain my reasoning to why I said agencies that specialize in social media will be out of business in two years (if you can’t see the video, please click here).
What do you think? Do you think I’m off my rocker (about this, not in general)? Do you think Ken is a social media specialist or a communication professional? Help a guy out…and let me know if you’re joining us for the big wedding watch tomorrow!
P.S. Don’t forget to head over to Facebook and ask a question there to be featured in an upcoming video!
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