I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them.
And then they changed their minds and asked me to do a video instead.
I asked if they were sure. I mean, it’s one thing to do goofy videos for you guys. It’s totally a different thing to do it for a big, grown-up business.
But they were sure. They had two requirements: 1) I discuss the future of analytics and 2) I send them the script beforehand.
The future of analytics is an easy one. I clearly have opinions about that and about PR pros learning some marketing skills so they can measure their efforts. I’m a big believer in what we do becoming an investment vs. an expense.
So check that off the list.
But the script ahead of time proved to be a little more difficult.
One wouldn’t think that would be difficult, but I never script myself (which is why the videos are always goofy), but I did as they asked.
When I sent the script, I asked if I could also use props. They said yes. I don’t think they realized what kind of props I would use.
So the video below is the result of what I did for them (if you can’t see it in your Reader, click here and it’ll magically appear). I, personally, think it’s worth watching for the props alone.
But you tell me. And also tell me what you think about the future of analytics. Where are we going? What else do we need to be considering.
And one more thing before you watch the video: Head over to Facebook and leave me a question on the wall, will ya?