Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by.

I know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I want you to check out.

Nope. I take that back. Just two tools because I can’t remember the third one. Crud. Oh well. Guess you’ll get that one next weekend. If I remember what it was.

Empire Avenue. A few months ago, Rick Bakas invited me to check out Empire Avenue. I have to admit, I didn’t get it then and I still don’t get it. But that doesn’t mean anything because I also didn’t get Twitter at first and we all know how that ended up.

According to their site:

Empire Avenue is the Social Media Exchange, where you can buy and sell shares in any social media profile, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!

So it’s really a big competition to increase your online value. I love competition, but until I figure out if there is a business application, you probably won’t see me talk much about it. But you definitely should check it out. Be an early adopter. Do it!

Pinterest. If you don’t know lovebirds Mikinzie Stuart and Nathan Burgess, you should. They’re very open about their relationship online and it’s totally fun to watch! I tell you this because they keep talking about Pinterest so I went over to check it out.

According to the site:

Think of Pinterest as a virtual pinboard — a place where you can create collections of things you love and “follow” collections created by people with great taste. People use Pinterest to collect and share all sorts of things — wedding inspiration, favorite T-shirts, DJ equipment. You name it, people are pinning it. We know you have great taste in something. Our mission is to make Pinterest the best place for you to share your taste with the world.

It looks pretty easy to use. All you do is install the bookmarklet in your toolbar and click on it anytime you find something interesting. It’s Instapaper, Delicious, and Facebook in one. It’s still in beta so you need an invite. So head over there and give them your email address to get on the list!

Have a great family day!


Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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