Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference.

All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media.

There were five of us on the panel, and we each had 10 minutes to describe how to figure out where your audiences are participating online and how to analyze their actions online and off. We heard about McDonald’s from BBDO, we heard about social media in a crisis from the American Red Cross, and we heard about social science from NORC at the University Chicago.

I was furiously taking notes! (more…)