Today’s guest post is written by Justin Graves. 

Yes, they have something in common!

As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started.

It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos that launched advertising into the business it is today.

While the advent of the Internet and social media has certainly democratized brand building, it’s also introduced a wealth of unknowns into the equation.

Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. (more…)