Today’s guest post is by Sean Williams.
When is a news release an advertisement?
For most of us in public relations, the answer is “never.”
But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines.
Here’s the snapshot:
Cingular Wireless (Now AT&T Mobility) came up with a great hook for its press release about its MACH 1 and MACH 2 command centers, and how speedily they responded to natural disasters.
They invoked legendary test pilot Gen. Chuck Yeager and his breaking the sound barrier. (more…)