Today’s guest post is by Lee Frederiksen.

According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year.

But with so many online marketing channels available today, where will that money go?

Some firms will invest heavily in their social media presence, they’ll hire new young talent or contract the job to marketing companies.

Some will stick to good old fashioned email marketing, which is a proven tactic for reaching targeted eyeballs.

Others will diversify their budgets, allocating their marketing dollars across a panoply of tactics to cover all bases.

Because there is no shortage of options for reaching prospects online, the decision-making process for marketers is complex. (more…)