Oh this is good! You’re going to love this one.
A nice little PR train wreck on the Tuesday of your short week.
You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients.
Yes, they created fake news sites in order to make it look like their clients were getting loads of coverage.
They made the sites look so real, in fact, that Google News was indexing them.
The first time it was for the Central Basin Municipal Water District of California, who has since ordered Coghlan to remove stories from News Hawks Review…the fake site. (more…)