I wrote this for a client today and thought it would be valuable for you.

The do’s and don’ts of social media, according to Gini Dietrich.

DO

* Target your market to follow the right people.

* Offer actionable advice.

* Use your time wisely.

* Have an offer and call to action.

* Define your goals.

* Track results.

* Be respectful.

* Submit original content.

* Participate actively.

* Be open-minded about other points of view.

* Be honest.

* Be authentic.

* Be transparent.

* Be human.

* Be consistent.

* Use pictures, videos, and music.

* Scratch other people’s backs.

* Build a community.

* Listen!

DON’T

* Be too sales-y.

* Be too anxious.

* Be afraid to offer information, knowledge, and wisdom.

* Be self-serving.

* Post news releases.

* Shy away from connecting and engaging.

* Get your feelings hurt when people unfollow you.

* Spam.

* Stalk people.

* Accept friend requests from people you don’t know or barely know.

* Be negative.

* Engage in dubious behavior.

* Try to maintain more than one profile for your brand (either personal or company).

What advice do you give when talking about the social media do’s and don’ts?