Guest post by Steve Cody, co-founder and managing partner of Peppercom.
This may sound crazy, but stand-up comedy has helped win more clients for my business.
Humor is a powerful differentiator in life. Think about it. You choose your friends, business “buddies,” and significant other based upon how much you like them. So, it should come as no surprise that humor, when properly leveraged, can provide a communications firm with a distinct competitive advantage and boost in workplace morale. (more…)