As the top online websites all try to tap more into the fashion social commerce world, Google has launched Boutiques.com, an online fashion search site, (not to be confused with Boutique.com). Google’s new fashion search site lets the user go into the “boutiques” and find items of fashion based on their searches, likes, and follows. You can even go through and create your own boutique, which garners suggestions for you to add based on your searches.
The idea is pretty cool. You take a six-step survey to find out what style you are, and then, based on Google algorithms, the fashionistas find similar items for you to view, like, and possibly buy. You can create your own personal storefront in less than 10 minutes. I’ve already changed my likes twice, based on my mood. Then you can keep going through to create more in-depth searches by liking or hating each item that is recommended to you.