By Gini Dietrich

Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months).

He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back to his beloved Texas, got a fancy new job, found himself a co-author, and wrote a book.

Digital Marketing Analytics, which he co-authored with Ken Burbary, is probably one of the (if not the) smartest books on how to use data and metrics to improve your marketing campaigns.

Not a stranger to analytics, Chuck has spent nearly four years deciphering and making sense of the data we all have at our fingertips and putting it in terms we can all understand (yes, even you professionals who went into PR because you hate math).

The book will help you figure out what makes sense for your organization or your client’s organizations…and it’s written in a way that isn’t overwhelming. (more…)