Today’s guest post is written by Geoff Livingston.

Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment.

Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want their favorite brands to invest in causes.

This is why events (mobile), which are local and cause-oriented, can be a great boon to businesses. Add in social media and local digerati, and now you’re talking a marketing perfect storm.

At Razoo, we wanted to harness these various elements into one event, Twive and Receive, a national giving day on June 14 to promote our platform.

Yes, I can see the snark coming… Another Twitter coined word: Twive, combining Twitter and giving. What can we say? We wanted Twive to have the same fun spirit of early groundbreaking Twitter moments. (more…)