When I sat down to write this blog post, I did a search to make sure we haven’t already featured John Trader.

We haven’t, but he’s probably not a stranger to many of you because he’s been mentioned in or written one of 10 blog posts in the past couple of years and he also hangs out in the comments, where he brings a very fresh perspective to the topic du jour.

I’m always impressed with his knowledge when it comes to international marketing and communications and the things he’s learned about working with different cultures and in varying time zones.

He is the PR and marketing manager for M2SYS, which makes biometric products (think fingerprint scanners and other kinds of Minority Report technology). One glance at their home page and you can tell he’s good at his job. (more…)