In place of today’s Top Five post, we have a special guest post by Shelly Kramer, founder and chief imagination officer of V3 Integrated Marketing, about a new must-have tool.

I don’t need drugs. I just need technology. And technology that makes my life easier makes me swoon. My latest heartthrob is a private, unmineable news reader that combines my social streams with my news streams. And in what is nothing less than a stroke of GENIUS (pun intended) Genieo can do what products like Flipboard and My6Sense can’t – it can tell the difference between ATTENTION and INTENTION.

Why does that matter? Well (she says, rubbing hands gleefully together), let me tell you. Genieo can intuitively sense whether I’m intentionally looking for a new product (like a social media monitoring service) or whether I’m paying attention to the social media monitoring space because I want to know who’s saying what about the industry because I have a client who happens to sell social media monitoring services. Get it? Intention = want to buy something. Attention = paying attention to a particular space because I’m interested in something beyond a purchase. (more…)