Guest post written by Molli Megasko.

When I was in middle school, a couple girlfriends and I started collecting the “Got Milk?” ads out of the Seventeen magazines.  They were the best ad campaigns we had seen. We collected these ads; pictures of celebrities such as Jonathan Taylor Thomas and the cast of Friends all with white foam on their upper lip, and we decorated our rooms with them.

Isn’t that every marketers’ dream? To have your target market literally decorate their bedrooms with your ads?

The funny thing is, more than two decades later, this campaign still resonates with all generations. Until now. (more…)